PR is a fundamental part of today’s successful marketing strategies for businesses of all sizes. Our digital marketing team creates online campaigns that targets the right people, in the right place, at the right time. PR, short for Public Relations, is essential for businesses in terms of helping your brand get found both online and offline. Not only that, but it complements and enhances other aspects of digital marketing activities, from SEO through to social media.
Our PR offering includes:
- Competitor PR analysis and monitoring
- Creation of bespoke media lists (online, social and in print)
- Maintenance of media relationships on your behalf
- Outreach to influencers and targeted publications
- Content strategy and creation
- Content performance monitoring
What is PR?
The key to effective reputation management for any brand is the ability to communicate with your target audience. But in a multi-channel world, your audience can use a variety of different media types and multiple devices. And it’s not just about what you say, it’s about your tone, your timing and the people you target your content to. It sounds like an easy job, but a successful PR strategy is a carefully constructed technical tool with many working components.
Whether you want to enhance your media awareness, improve your sentiment scores, establish reputation among peers or high provide image through sponsorships, we offer a package that works from concept to coverage. We have an integrated approach, which means that we provide the complete digital marketing mix, something a single PR agency can’t often provide. Having a cohesive digital strategy is core to the success of a PR campaign. Brand image is only partly created by what you say – more importantly, it’s created by what customers actually experience.
We can provide full-service PR packages, including offline and digital PR. We utilise our media relations by working alongside the influencers and publishers that your audience is engaging with across the digital landscape, and we develop relationships on your behalf and create compelling content that is relevant to your key audiences. Our PR campaigns are completely tailored to ensure we get the right people talking about your brand and the messages that you want to communicate.
Digital PR does not work in isolation. You will see many benefits through channels such as SEO as you improve your domain authority through the high-quality links generated, as well as through your social media community and the associated reach.
A lot of PR agencies go for the “any site will do” approach, contacting as many outlets as possible to share the content and not putting any thought into who actually wants the content. More to the point, they don’t even think about what content that these outlets want to create in the first place. Think about your target audience, what do they like, what sites do they visit and what news sources do they read. We use powerful PR and community management tools to discover the perfect audience for your brand, and tailor our content to suit it perfectly. That means you get the best campaign performance possible.
Measuring success in PR
Just like all our digital marketing practices, we ensure that your marketing objectives are at the heart of any campaign. We ensure we are working closely with our clients to reach their KPIs and deliver insightful data that the campaign is driving. Some of the metrics we will report on could include:
- Volume of positive press and blog coverage
- Key message delivery in editorial
- Share of voice
- Branded search traffic to your domain
- Increased referral traffic
- Referral rate from social media
- Volume of adverts
In essence, PR and Digital PR are about promoting your brand in the places that your audience is already active online, creating awareness of your brand, and ensuring that this leads to more activity on your website.