What is Magento?
Magento is an ideal content management system (CMS) to use if you’re running an ecommerce site, or are looking to set one up. Written in PHP, Magento is an open-source CMS platform that’s specifically designed for the world of ecommerce. It offers a huge amount of flexibility when dealing with a large product database, which has made it one of the most popular online sales platforms across the world.
Two variations of the platform’s editions are currently in use. Magento Community Edition is an open-source platform and one of the most commonly used versions by small companies or start-up businesses. Magento Enterprise Edition has many more features and powerful functionality. But this comes with a fee. It’s more suitable if you’ve several storefronts or you have more sophisticated ecommerce requirements. There are also other products available such as Magento Commerce Order Management and Magento Analytics. There are also numerous third-party plug-ins that work directly with the CMS.
Which companies use Magento?
It’s estimated that over half a million websites have used the CMS. Given its stability, flexibility and constant innovation, this major platform is trusted by some of the world’s biggest brands. A few of these include Samsung, Ford, Men’s Health, Burger King, Nestle, Nike and Coca-Cola.
What are the advantages of using Magento?
The main advantages of this CMS are its highly customisable nature and the number of features that it comes with. That means you can start with a clean slate and build up the features only you need over time, rather than having functionality you don’t want.
The platform is scalable too. So if you’re starting off with just a handful of products now you can easily add hundreds more in future without impacting upon your ecommerce store or its performance.
There’s a whole suite of plug-ins available to use on the platform that have been developed by a 150,000-strong community of developers. This gives a retailer great, safe choice in the latest functionality and innovation in ecommerce trends. And that means you’ll have the latest tools to offer a richer customer experience.
Fifteen’s Magento developers
Our in-house Magento experts are constantly up to speed with the latest developments of this high-powered CMS. Get in touch with us to talk about your Magento project.