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4 ways to optimise your contact us page design

June 27, 2024

While you might think your contact us page isn’t the most exciting web page to design, it is the workhorse of your site. It acts as the gateway for first-time visitors and returning customers alike to reach out and connect with your business.

A carefully planned out contact page design can make all the difference in converting visitors into customers, and when you factor in great user experience, it can make your contact page feel flawless and effortless.

In this blog, we’ll share four ways to optimise your contact us page design that will boost conversions and improve user experience. With this practical advice, you make the most of this crucial page on your website and turn those clicks into conversions. Let’s dive right in.

1. Ensure your contact page is visible and helpful

Your contact page design should include more than just a traditional form. It should have all the important information a user will need such as your business address, contact number, email address, and any other important information you think your customers may need. Ensuring this information is easy to find also contributes towards a positive user experience.

You should also make sure your contact page is easily accessible from every web page on your site. Whether it’s a static button in your footer or header, or you include regular links throughout your site, your contact page should be within easy reach when a user is convinced of your products, services, or brand.

2. Keep your contact page design clean and simple

Your contact us page design needs to be clean and simple. This can often go against your thinking as you want to try and include as much information as possible, but a clutter-free layout makes it easy for visitors to find the information they need quickly and encourages them to reach out.

If you’re including tools such as contact forms, an interactive map, or a review system for example, ensure these are prominently displayed with clear fields to complete. Make sure your call-to-action (CTA) buttons stand out and prompt users to get in touch quickly. Remember, a well-organised contact us page design enhances user experience and boosts engagement on your website!

3. Start a conversation

When it comes to your contact page, it’s all about encouraging your visitors to start a conversation with you. Consider providing multiple communication channels, such as email, phone, social media, and a chat feature to allow users to reach out to you easily. This allows you to cater to different preferences and ensures visitors can get in touch with you in a way that is most convenient for them.

Including a friendly message such as “We’d love to hear from you!” inviting customers to reach out for any enquiries or assistance can help create a welcoming and approachable contact us page design that encourages engagement. Including your reviews and trust signals can also build trust with users and signal that starting a conversation with you is easy.

4. Add a quick response to your contact page design

Adding a quick response feature to your contact page design can greatly enhance user experience and improve customer satisfaction. By incorporating a quick response, it shows users that their message has been received and this can lead to increased engagement with your brand.

As well as this, a swift response showcases your commitment to customer service and shows users their inquiry is at the top of your priorities. All of this helps build trust with your audience. Once you’ve received the enquiry, you need to make sure you respond to the user promptly!

Need help with your contact page design?

These are just some of the many ways you can optimise your contact us page design to boost your conversions, improve user experience, and increase engagement. Remember, a well-designed contact us page is not just about aesthetics but also about making it easy for users to reach out and engage with your business.

If you’d like to learn more ways you can optimise your contact page design, or you’d like some expert help with your page design, get in touch with us today. Our web design team can design you a flawless contact page that ultimately leads to more conversions for your brand.




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