A digital marketing audit is a comprehensive review of your online marketing efforts. It can help you identify and correct problems, optimise your campaigns and improve your overall strategy.
The benefits of having a digital marketing audit include the following:
An analytics audit can help you understand how your website is performing and what changes need to be made. By understanding where visitors are coming from, what words and phrases they’re using, and how users interact with your site, you can make adjustments that will improve user flow and customer experience.
There are various approaches to conducting an analytics audit, so it’s essential to identify the information you want to understand. For example, use web browsing data to track which pages are being visited most frequently, or response time data to identify areas where improvements can be made. The key is to get started early to make the most substantial impact on your website’s success!
Comprehensive – encompassing all aspects of a company’s online presence (website design/layout & strategy; search engine optimisation; social media engagement; website metrics).
It should also be Timely – providing feedback on changes that need to be made in response to recent trends or changes within the market.
Finally, it should be Reflective – using updated data so that lessons learned are always applicable.
At Fifteen, we understand that effective digital marketing takes time and effort – so our team of experts is available to help you reach your goals. We offer a range of services, including:
If you’re interested in learning more about our digital marketing services or want to schedule a consultation, please don’t hesitate to contact us!