Love My Skin are a beauty technology brand, owned by their parent company Kinetik Wellbeing. Love My Skin believe in providing their customers with the best technology in the beauty industry. Their product range covers anti ageing, clear skin and cleansing and most recently – Laser Hair Removal. Their products are available in stores like Boots, TK Maxx and Superdrug.
Fifteen delivered brand and packaging design for Love My Skin. The aim for the project was to launch and promote Love My Skin’s latest product, the Laser Hair Remover, a high end item that would be the flagship product for the brand.
Working closely with the client, we established a target audience for the brand. This allows us to explore avenues of design based on these focus groups. The icon works in tandem with the umbrella Kinetik Wellbeing brand which we previously designed, however it also works well as a standalone icon to identify Love My Skin. We backed the brand up with gentle typography to be inviting to the users. We also created a floral pattern used throughout the brand and line iconography which works well to explain how the product works online and in stationery. The main aim of the brand is to be gentle, inviting and not try and scare users off of the concept of using a laser, which could perhaps be a daunting idea to first timers.
We carried the floral theme throughout the packaging design, a custom box that is crafted to the product perfectly. As well as the boxing, an envelope containing the User Guide, Welcome Letter, Progress Chart and Offer Token were all part of the brand package and tied together with the product beautifully.