SEO (Search Engine Optimisation) Services
We are an expert SEO agency specialising in improving organic search positions through technical and creative strategies, which means more traffic and conversions through the search engines.
Near all online journeys begin with a search query. Organic search is consistently the top source of traffic to a site. Harnessing the power of search engines such as Google or Bing is all about understanding best practices and creating fantastic, relevant content.
Unless you have someone in-house specialising in Seach Engine Optimisation (SEO) it can be increasingly difficult keeping up to date with the latest best practices and insights. Side by side with evolving results page features. Every website also faces stiff competition within the search engine, and you want to be able to monitor these logically
Realistically SEO is not about appeasing bots; it is about serving focused user-intent with your business offerings. Whether this in the form of brand awareness, product promotion or improving general usability. This can be in the form of a full-on implementation of technical changes to content creation and rewrites to make sure you are delivering the best quality.
If you’re serious about improving your search visibility, then it’s best practices to employ a fully experienced search engine marketer. You will be able to rely on Fifteen to be able to have optimal control of your search visibility specialising in your organic growth whether that be B2B or B2C.
How can SEO help my business?
Your website is one of the essential tools in promoting your business, and it is vital it is seen and heard! Good SEO can not only increase your website hits but lead to more enquiries and more sales. It is a process that, with time and investment, can make a real difference to your business.
Fifteen offers the full suite of SEO services – from an initial audit through to ongoing optimization. We create packages to suit your business goals and budgets to tailor make packages help you reach your goals:
If you’re a local business and want maximum visibility within the area you service then you want to be able to have focussed content for that area. We look at everything from on-page to off-site factors such as Google my business.
Targeted content on a global scale. We’ll make sure your landing pages are seen where they need to be. We look at your current domain for suitable recommendations and making sure you’re getting maximum exposure within the search engines.
You’ll need an SEO audit if:
- Not sure if your website is working for you?
- Wondering why you’re not getting much website traffic?
- Pondering the success of your competitors?
- Looking to enhance your online presence (and your bottom line)?
Our Google certified experts fully understand Google’s guidelines and know what the leading search engine is looking for when ranking websites. We provide structured, and objective SEO audits that investigate the technical aspects of your website. Combining our knowledge to deliver SEO audits that look into the detail of your website and analyse the pros and cons of it.
The SEO audit covers every aspect of your online brand identity including objectives, a site architecture audit, HTML audit, Content audit, off-site factors, social media audit, trust factors audit and competitor audit.
Generally reporting on the general SEO hygiene of your current site and any negative elements that could be affecting your rankings. One-off audits to highlight weak areas of a website and quick fixes, a list of immediate things to jump on. We also give you in-depth metrics and brand discovery, alongside competitor analysis.
If it’s just you flying solo as marketing manager, or you have a whole team of people you want to get up to speed on the latest thinking in the world of SEO, we will set you up with training sessions covering every aspect of search dominance. We cover things like local and international SEO tactics, or we can be specific to a certain on-page or off-page technique.
We provide SEO consultation for those companies who want to improve their SEO efforts without too much of a dent in the wallet. It usually includes an audit and a workshop, where we present our findings and recommend the main areas for you look at to set you up for the future. We’ll even write you up a report so you’ll have something to hand at all times.
Content is the most important aspect of SEO. Writing good content is easier said than done. We’ll be able to create engaging pieces of text for excellent results through all channels.
Google Panda was just the start of the war on spam. Your content needs to be rich and of a great standard. We can help! With the new Google algorithms, content is more important than ever. A website which does not have sufficient content may struggle, not only with the search engines but also with the customer trying to find out information about the product or service.
Search engines use content as a way of analysing a website algorithmically. Along with links, content is at the heart of a website.
Optimising Blogs for SEO
Blogs can be a powerful weapon for your search presence. We start by understanding your business to make sure that we meet your marketing goals and create content which is relevant to your audience. We will devise a content plan working closely with our client to ensure a seamless campaign is created.
Not only is it important for your blogs to surface on your website, but these should also be promoted through your key social platforms to support social sharing. The more people who are sharing information about your business, the more that will find out about your product or service.
We start with an initial audit and put together a three to six-month strategy showing the quick wins and the tough battles ahead. As part of our discovery phase, we’ll conduct keyword research, a link audit (if necessary) and competitor analysis, to give you a clear idea of what the SEO landscape is like for your industry – and giving you such a visual shows you that there are no hidden tricks, no weird techniques, no smoke and mirrors. Just hard graft. We’ll recommend a mix of on-page and off-page search engine optimisation techniques and tactics. And in addition to the short-term strategy, we’ll provide you with a long-term road-map for the things that take more time to execute.
We’re able to create a robust reporting system giving clear data on how organic search if effecting your website. With clear indication of future actions for improvements and what is working. Reporting on which keywords are driving traffic to your site is becoming increasingly difficult. We use a number of tools to provide you with the most accurate picture of your standing on the results page.
Outreach and Link-building activities
Link-building is a very important aspect of SEO. It’s not about the number of links but the quality. They not only bring in referral traffic but a good indication that you’re site is a reputable source and this will be reflected within the search engine results page. With that it mind, we work closely with our PR specialists in getting you links from relevant renowned domains.
We have spent the last 15 years building up great relationships with genuine bloggers, and we are continually building and refining relationships. Blogger outreach is a great way for links to be placed contextually ensuring a natural placement to an engaged target audience.
We follow to stringent provisions and quality control for each placement we receive making sure that your link really will gain you results.
At Fifteen we have blog copywriters who produce unique and engaging content that people want to read and share ensuring maximum engagement and reach is achieved.
Firstly, our digital marketing team will conduct a comprehensive on-site optimisation review of your site to identify and prioritise all issues which could affect your search engine visibility. These can be issues from duplicate content to your page titles and meta descriptions not being optimised.
Continual on-site and technical optimisation is key to any successful SEO strategy. This creates the building blocks for your campaign to succeed. Fifteen continually ensures all key content and technical factors are aligned so we can effectively meet your marketing objectives.
Competitor and Market Analysis
By taking a closer look at the online market you specialise within, we not only discover who your true competitors are but also the strategy behind their success. Full research can reveal new content topics and gaps within a particular market which you can tap into.
Usability and user experience are large influences on search engine ranking success. We have many usability platforms to track customer journeys, where they are bouncing off and where they are trying to interact with your site. These enable you to provide a better journey for your customer increasing metrics such as bounce rate, average time spent on page and number of pages viewed.
SEO Case Studies
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