Social Media Marketing
4Listening to your customers, building relationships and creating awareness. Investing in social media with real results.
Social media marketing can trigger interests they didn’t even know they had. More importantly, this is where your customers are looking every single day, and you can inspire them with some exciting content. You can delight your existing consumers, or recruit new ones to become brand advocates. You can put out those customer service fires and serve up your latest sizzling offers. You can use the power of social data to find an audience in places you never thought to look.
We communicate your key messages to your audience from promotions and competitions to general comments and responses to conversations within your social sphere. Not only does this allow for social interaction but also presents a promotional platform similar to search. Social media is a highly useful tool when you take the time and attention the platform needs to profile and segment your audience and engage with these individuals or communities.
A Social Media Strategy you can rely on
Fifteen work with you to develop an overall social media strategy to provide a bespoke solution for your business. We work with a variety of different companies from small brands and start-ups to larger brands.
Along with ensuring consistent brand messaging, cross-platform promotion and maximum consumer participation, we look beyond total fan and follower numbers to create a ‘true audience’ of actual individuals actively interacting with a brand, rather than a perceived audience.
The Benefits of Social Media Marketing
- Improved audience insights
- Great for sharing content
- Become an influencer in your industry
- Increase traffic
- Enhance SEO rankings
- Cost Effective
- Learn about your audience
- Target audiences more effectively
- Find new customers and expand your audience
- Instant feedback
- Generate Leads
Organic Social Media Marketing
Broadening your brand voice to an exponential audience. If you need us to look after your community management, we’ll have your back. We’ll provide you with that reassuring structure with our social content calendars, meaning you’ll know exactly what you’re saying and where you’re saying it.
Organic social media is the free stuff – for the most part – and getting switched on is something we’ve done for hundreds of accounts. We’ll do all the housekeeping to make sure your profile is filled out correctly, so you don’t have to worry you’re missing something. Then what do you want to post? Not everyone has a bank of photos or slick videos, so let’s talk about what you want to show to people. And if you need us to look after your community management, we’ll have your back. We’ll provide you with that reassuring structure with our social content calendars, meaning you’ll know exactly what you’re saying and where you’re saying it. And you can clear it with your boss weeks in advance. We’ll also look after the bulk uploading so all the posts will ping out one by one over the month – making sure to check in daily, so you don’t have to worry.
Paid Social Media Marketing
Paid social is the perfect way to reach new audiences and drive website traffic or page engagement to interested users. Build your social communities and engage effectively with paid social campaigns. We’ll begin audience testing – because it’s always best to see how people respond before you dial up your budgets. We’ll report back on the performance, so you can see how many people are taking action.
Pay to send relevant traffic to your services, products or dedicated landing pages with our paid social campaigns. Channels like Facebook, Twitter, LinkedIn and Instagram command a majority of users’ time – and paid campaigns to allow you to capitalise on this. Networks like Facebook have become very much a pay-to-play environment, and it’s worth knowing that a little budget can bring you powerful results. We’ll fire up your ad account across whichever channels are most useful for you, and run campaigns that will give you a great returns-on-investment. We manage your account and refine performance with a variety of factors including split-testing and bid optimisation.
Social Media Training
A little education goes a long way. We can come into your teams and run workshops that will not only help people get to grips with the latest platforms but see their real value to your business. That could provide you with the spark of an idea, all the way through to transforming your culture. But if you’ve got teams that have a few social media ninjas in there, we’ll share a few digital hacks that will help to make your lives a lot easier.