User acceptance testing
One aspect of our website audit service is user acceptance testing.
User acceptance testing refers to submitting a website through various user testing scenarios and finding out whether a user can carry out their desired task.
By sourcing a representative group, we are able to test your website by those identified as target audience groups, ensuring your website is fit for purpose.
By defining scenarios we’re able to engage users to carry out different tasks and assess their journey and ease of use.
We can provide you with video reports that highlight how well your audience engaged with your website, and make recommendations for improvement based on our findings.
Website speed testing
Another aspect of our website audit service is site speed testing.
Site speeds on websites and apps are critical to their success, if your website takes too long to load, the likelihood is that people will leave your website before they’ve even seen it and move to a competitor website.
We can test your website speed with speed testing software that pinpoints exactly what elements are slowing your website down. This could be anything from poor code to images that are too large.
We can then provide a comprehensive report that makes recommendations on how to remedy the issues.
Browser and platform testing
One more aspect of our website audit service is browser and platform testing.
The term browser relates to the application you use to view a website. The most common examples are Internet Explorer, Chrome, Safari and Firefox.
Personal preference as well as device presets determine which browser a web visitor will access your website through. As such, it’s important that your website works well in all of the browsers available.
Platform refers to the device a website is being viewed on, for example iPhone 6. The range of platforms is ever expanding and it’s important that your website offers the optimal experience for each platform available.
Modern browser versions and platforms offer more functions and features than past versions, and, whilst legacy versions are dying out, they are still available and often used in some sectors.
We can look at your Google Analytics statistics to understand which browsers and platforms are used the most to access your website and prioritise updates based on this.
Where an older version doesn’t support a new website feature, it’s important that your website presents the next best possible display.
Our website audit service provides live, web-based browser testing with instant access to every desktop and mobile browser and allows us to test in tandem.
This allows us to thoroughly test and measure your website ensuring that no user is alienated by your website.
SEO audit
We can also look at your website from a search marketing point of view, assessing your website for its search capabilities.
Using specialist software, we’re able to look at your search visibility and analyse your website against your competitors.
To find out more about this, take a look at our SEO audit page here.
Incorporating our meticulous website audit services into your digital strategy is a proactive step toward ensuring an optimised online presence. By leveraging our expertise, you gain invaluable insights and actionable recommendations to enhance user experience, boost search engine visibility, and fortify your website’s overall performance. Elevate your digital footprint and stay ahead in the competitive landscape with our tailored website audit services.
