Well-maintained websites look better and perform better. A well-maintained website looks updated and organised, which gives customers a positive impression of your brand and company. It also loads more quickly and smoothly than an old or neglected website, which makes users happier and more likely to spend time on the site.
There are many reasons why ongoing website support and maintenance is so important:
- Websites that are regularly maintained look sharper in appearance AND function properly; this increases trustworthiness for potential customers
- Updating content frequently will help speed up page load times for browsers; users appreciate faster pages!
- Maintaining a clean markup language (HTML) will keep web crawlers from flagging your site as spammy or malicious
So what is the difference between website support and maintenance?
Technical website support and maintenance are two different services that businesses use to keep their systems running smoothly.
Technical website support is a team of specialists who provide assistance with solving technical problems on behalf of customers, from resolving technical issues to delivering changes and developments to your website.
Website maintenance services are integral parts of any online business. It’s the continuous effort to keep your website running smoothly and error-free that will help you attract more customers, increase sales and build a reputation for quality.
There are several reasons why ongoing website maintenance and support is so essential:
- Keeping your site up-to-date ensures that it looks contemporary and appealing to potential customers. Old or outdated content can negatively impact customer sentiment, while current information can promote trustworthiness and credibility.
- Regular updates ensure that your site is responsive to user demand, which helps you keep visitors on your page longer and convert more clicks into leads or sales.
- Correcting mistakes quickly minimises the chances of negative customer feedback or lost revenue due to angry (or frustrated) customers.
- Sustained attention to detail increases the likelihood of successful marketing initiatives because they will be accompanied by consistent brand messaging across all channels.
- “Standardised” design guidelines lead users down less confusing paths and support faster page loads， which translates into shorter periods between visits by web browsers、leading ultimately to increased conversion rates.
The bottom line? Maintaining a website not only keeps it looking sharp – it also helps improve overall performance as well as drive better outcomes in terms of conversions, ROI, brand awareness etc… So if you’re thinking about doing some work on your own site this year – start with regular updates!
When it comes to website support and maintenance, Fifteen can assist you with whatever you need. We offer a wide range of website maintenance services that will keep your website running smoothly and ensure that any issues are resolved as quickly as possible.
In addition to our standard web hosting and domain name services, we also offer the following:
- Website design and development – We can help you develop a unique online presence for your business or organisation using cutting-edge technology and templates.
- Google Analytics integration -track how users interact with your site so you can optimise your content and improve user experience.
- SSL certificate installation & renewal – Protect sensitive information by installing an HTTPS (SSL) certificate on all your root pages. This will encrypt traffic between your browser and the server, preventing unauthorised access to data.
We take pride in being responsive to customer needs, which is why we always provide detailed explanations of each step of our process, so there are no surprises later on down the road!
