When it comes to getting your brand noticed and heard, sometimes advertising just won’t cut it. Particularly if you’re a new and unknown brand. This is when it’s time to try out influencer marketing.
What Is Influencer Marketing?
Essentially, influencer marketing is producing the process of ‘word of mouth’, but through those who have a more powerful voice.
Influencers can be anyone from vloggers, bloggers, social media sensations or anyone else in the spotlight. Influencers are also broken down into micro-influencers and macro-influencers.
A micro-influencer is someone who perhaps has a specialist subject as their choice of topic, or they may be particularly popular in a certain area, but not known elsewhere.
A macro-influencer is someone who is practically all over the Internet, potentially with millions of followers in total across their media platforms e.g. beauty and lifestyle vlogger, Zoella.
