What feels like the longest month of the year has finally passed and now we’re in February and love is officially in the air! With Valentine’s Day only a couple of weeks away, it’s the time where brands start to push their Valentine’s Day campaigns on social media. But how can you make your brand stand out from the crowd?
Here we share 5 simple tactics your brand can implement into your social media strategy that are guaranteed to bring success to your Valentine’s Day campaigns. Let’s jump right in!
1. Add a little passion to your images
One of the most effective ways to catch your audience’s attention is your images, so be sure to add some passion to them. For example, if you’re an ecommerce business and you sell physical products, try incorporating a pink and red colour scheme to your product images. Or why not push the boat out and create a full romantic set with rose petals? This could work particularly well if you’re selling a limited edition/Valentine’s Day themed product.
Alternatively, you could change up your branding in the run up to Valentine’s Day and create some Valentine’s graphic design. Update your profile pictures and cover photos on your social media channels and schedule some romantic themed posts in the lead up to the big day.
2. Utilise Valentine’s Day hashtags
There are so many Valentine’s Day hashtags you could utilise. However, when it comes to hashtags, it’s important to ensure they’re relevant to your post and you’re not including them for the sake of it. Some of the most popular hashtags include:
Including these in your Facebook, Instagram and TikTok posts will make it easier for anyone looking for anything Valentines related to find your posts. You could even create your own if you’re running a specific campaign, which can help increase engagement and get people talking!
3. Consider offering discounts
Apart from Christmas, Valentine’s Day is the time of year where people love to spoil the ones they love the most – but they still want to find a good deal! With this in mind, it’s a great opportunity to offer a discount or run a special promotional offer. For example, you could offer 10% off or even include a free gift with every order.
There’s a high chance that most of your competitors will be doing the same, and it’s not a difficult decision for your customers to decide whether to go for the company with the offers or not. By offering a discount or offer, you can promote this heavily on your social media channels and even run a paid social campaign for wider reach.
4. Run a Valentine’s competition
Running a competition for Valentine’s Day is a fantastic way to boost engagement on your social media channels. To keep in with the theme of romance, you could offer a mystery gift as the prize and your audience has to guess what the mystery gift is.
You could share a short video that shares clues on what the mystery gift is, or share an engaging image with a heavy Valentine’s theme to it. Whatever you choose to do for your competition, you can be sure to expect a spike in likes, comments and shares which is perfect for getting your brand out there.
5. Get personal with your audience
With your Valentine’s Day campaigns, you want to try and be as personal as you can with your audience. Doing this means you’re sharing content that’s relevant to your customers and this will result in higher chances of engagement because your audience can relate to it.
For example, if you’re planning to run any paid social campaigns, be sure to segment your audience (e.g. by age, location, job title etc.) for better targeting and personalise your message based on that segment. You should also be replying to customer comments too and when doing this, ensure you include the customers name and you’re not just sending a generic response.
Need help with your Valentine’s Day social media campaigns?
We hope we’ve given you a few tips for your upcoming Valentine’s Day campaigns. If you need any help generating new campaign ideas, or you’re just not sure where to start, get in touch with us today. Our social media experts can help devise a strategy for you and create a content calendar to get you started. We can even do all the scheduling for you! Find out more about how we can help you by speaking to us today.