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If you haven’t already, you’ll no doubt be promising yourself some new year’s resolutions, but have you taken the time to think about your business new year’s resolutions? Just like yourself, your business and website needs to be cared for in order to maintain smooth business flow. It’s therefore vital to give your business and website the care and attention it deserves. After all this is your creation, and not to mention your livelihood. Thinking about the ways in which you’d want to change or improve yourself is the same method and mentality you should apply to your business and website. Keep reading as we share six practical and achievable business new year’s resolutions that are designed to set you up for success for the year ahead.
6 business new year’s resolutions
The new year brings a sense of renewal and opportunity for growth and with that in mind, now is the perfect time for business owners to reflect on their strategies and set new goals for the upcoming year. Here are six new year resolutions for business owners to consider.1. Set some S.M.A.R.T goals and objectives
A key business new year resolution to consider is setting some S.M.A.R.T goals and objectives. S.M.A.R.T is an acronym which stands for specific, measurable, achievable, relevant, and time, and is used as a method to define business goals and objectives. When you consider all the features of the acronym, it will ensure that you will create realistic targets. Whatever targets you have set, make sure they’re compatible with S.M.A.R.T, that all the points are met, and that they are practical. Think of your goals as a long term target, and your objectives as the short term target to achieve your goal. They need to be achievable if they are to work and by setting S.M.A.R.T goals and objectives, it keeps your targets consistent and in-line with one another. Without having any goals, it’s hard to progress a business and will likely remain in no change at all. However, after you’ve met all your objectives, you’ll notice the change in your business is positive and you’ll see more profitable results, not to mention keeping you to an up-to-date business model.2. Optimise your website and ensure it’s mobile responsive
It’s never too late to optimise your website. It’s crucial to ensure your website is up-to-date and effectively optimised because it shows search engines you’re accessible, engaging and most importantly, relevant to users. There are many more factors to consider when optimising your website, but we’ll focus on some of the most crucial to buckle down on first. Without having a user friendly website, your audience won’t stay on your site for long. Visitors want a clean and smooth experience, not to be left waiting and confused to navigate your site. There are many ways you can improve your website for mobile but first, make sure to overhaul and fix any issues you can find, no matter how small or minuscule they are. Ensuring your site is mobile responsive is no different, and probably the most important factor to consider. In today’s world, many businesses are moving online because users are now using their mobile devices to make purchases. With this in mind, it’s never been more important to ensure your site looks fresh and adaptive for all types of mobile devices.3. Build a social media presence
We know building a social media presence can take time, but this particular business new year resolution does come with many beneficial growths for your business. Plus, if you have the budget and resources to do so, you can speed up the process through the use of paid social ads. If you’re happy to grow your presence organically, creating video content for TikTok that is short and snappy is a useful tactic once understood and mastered. People are drawn to quick insights and videos and the trick is to keep them short but enticing enough to get them invested. Your videos can be about anything, such as the service you provide, or simply you want to show off the excellent work your team does. Maybe you have a product that you love and you want to show it off in action – this is a particularly fantastic way to get people looking for more. Images are also a great way to begin building your social media presence. You could post images of your day-to-day duties being carried out, sales or promotions you’re currently running, or updates relating to your business or industry. Instagram is the go-to platform thanks to its quick, easy, and simple set-up and will get your presence growing in no time.4. Gather and share reviews
It’s all well and good showing your audience what you provide, but allowing them to have their say is a business new year resolution all owners should be implementing. Did you leave your customers with a smile on their face? Is there a product you sell that your consumers love? If so, be sure to share these positive reviews with the rest of your audience through case studies and testimonials for example. This will bolster your company image and brand reputation. As well as this, most review platforms offer the opportunity to share your reviews through widgets or graphic templates that can be implemented and used across your web pages and social media channels for example. Taking advantage of these is a great way to have in and out traffic, not only between your site and social channels, but also the review platform itself. Sharing your reviews not only improves brand awareness, but also keeps your target audience interacting on your website.5. Keep up with the trends
Keeping up with the latest trends is something that you may not be doing, or even thought it was possible in your line of work. However, there’s always a trend in every industry and it’s just a matter of finding that out and learning how to execute it. There are many tools online including Google Trends that you can use to find this information out. This is a particularly great tool to see what’s booming and what users are searching for in your industry. Conducting this kind of research is highly beneficial to keep you in the loop and above your competitors.6. Embrace AI technology
Embracing AI technology into your day-to-day operations can truly revolutionise the way your business operates. AI continues to grow and evolve, helping businesses transform the way they work and enhancing efficiency. You might have thought AI doesn’t apply to your business or industry, however there are plenty of AI solutions you can implement tailored to your industry. For example, you could incorporate chatbots to enhance your customer service, utilise AI-powered analytics for data-driven decision making, or automate repetitive tasks with machine learning algorithms. By embracing AI technology, not only can you free up resources and reduce business costs, but you can position your organisation at the forefront of innovation and stay ahead of the curve in the ever-evolving business landscape.Find out how else you can improve your business
These are just some of the many new year resolutions for business owners to consider and implement for 2025. Whatever resolutions you set for your business, the ultimate lesson is to simply take care of your organisation and website, just as much as you would yourself. If you’d like to get more advice on how you can grow your business and improve your website for the upcoming new year, get in touch with us today. Our talented experts can support you with any aspect, from creating a stunning new website design, to promoting your business online.Let’s make your goals a reality. Contact us.
