Digital marketing refers to the use of the internet, social media, websites, email and even text messaging to market or promote services, products and companies. Building an online presence and increasing awareness around a brand is becoming more and more pivotal to businesses and sellers. In turn, jobs in the above areas are becoming much more in demand. Here are seven of the best digital marketing jobs that you might want to consider if you’re looking to work in the industry.
1. Content strategist
The fundamental role of a content strategist is to bridge the gap between the goals of the company and customers’ needs. The role primarily involves planning content which is relevant to both parties and will therefore appeal to current customers and keep them engaged as well as reach wider audiences and broaden the scope of the business’s customer base.
Content strategists will use techniques such as back-link building or SEO to try and increase traffic to a company’s website and therefore keep their online presence growing. If the team is fairly small, the content strategist may also be required to take part and help with writing, editing or publishing content.
2. Social media manager
Another job that has become increasingly more important recently is the role of the social media manager. This job involves creating a presence across a variety of social media channels which aligns with the brand. In order to build a coherent brand, social media managers have to work alongside the marketing and sales teams to ensure everyone is on the same page and that all marketing efforts are cohesive.
Social media managers must keep on top of trends and opportunities to make the company seem relevant and to promote them better. It’s also part of their role to engage with the audience by replying to comments, for example, which helps to build interaction with the brand and therefore increases their reach and viewership.
3. Email marketing specialist
Email marketing specialists specialise in writing persuasive email campaigns to engage and draw in customers. Due to this, they usually require some experience in copywriting and editing.
One of the key parts of this role is understanding your database of customers and how to grow this without coming across as irritating or demanding, therefore creating a negative image around the company rather than positively promoting it.
4. Graphic designer
A graphic designer plays an important part of creating a memorable and immediately striking brand. In this role, you will not only need an artistic flair but the ability to take a company’s goals and create designs that meet these needs. Graphic designers are in charge of creating coherent visuals for the brand, usually across all platforms, including social media, email and websites. They must ensure the visuals they produce match the vision of the company and are powerful enough for customers to remember them.
5. UX designer
UX, or User Experience, designers have the pivotal role of ensuring that every interaction or experience a user has with the brand is as smooth and positive as possible. This is important as it can play a big part in a potential customer’s first impression of a company, whether they interact with a social media channel, blog or website.
6. PPC manager
PPC, or Pay-Per-Click, managers oversee the launch, creation and tracking of an organisation’s advertising campaigns on search engines like Google or Bing for example. They are responsible for every stage of the advertising campaigns and ensure they’re optimised appropriately to target as many people as possible.
Their main aim is to reach as many people as possible so customers click their advertising campaigns. PPC managers regularly monitor these campaigns in order to gain data and analyse the campaign’s performance. With this knowledge, they’re able to develop and optimise future campaigns for optimal success.
7. SEO specialist
A key part of online marketing is creating and designing ads that appear in web searches and on social media platforms. Search engine optimisation specialists are in charge of researching the keywords that will bring a company’s content to the attention of those it’s aimed at, as well as ensuring these keywords are added naturally to all content for boosting rankings in the SERPs.
All of these roles are increasingly important within digital marketing and all play an important role of optimising the marketing efforts for a business. At Fifteen, we have an incredibly talented digital marketing team that can help with your company’s marketing strategy. From SEO to PPC, social media to content marketing, we offer a range of digital marketing services to help boost your business. Why not get in touch with us to see exactly how we can help?