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7 Reasons Why SEO is Important for Your Website

September 4, 2020 - Fifteen

Search engine optimisation, also known as SEO, involves numerous elements and strategies aligned to improve your website’s visibility and searchability. With increased visibility comes more attention and attraction from prospective and existing customers, however, the benefits don’t end here. Discover seven more reasons why your website needs SEO.

SEO Gains your Website More Traffic

By implementing a long-term SEO strategy and fully optimising your website, you improve your site’s ranking in the search results. This is an extremely effective way to gain more exposure and therefore more organic traffic to your site. More traffic leads to more customers and an increase in conversions.

It’s an Easy Way to Boost your Credibility and Authority

The internet is a huge and resourceful place for customers to learn and explore. All before they reach the final part of the sales funnel. By combining SEO and content marketing into one service; you can provide all of the information required to go down the funnel. Producing valuable and informative content can place your business in the forefront of customers’ minds.

This then highlights your business to be credible and trustworthy early on in the customer’s research phase.

Stay Ahead of the Game

By optimising your site, improving your rankings and therefore populating the search engine results you’re stealing traffic and customers from your competitors. The first result on any given results page gets an average of 28.5% click-through rate (CTR). The second getting 15% and the third receiving just 11%. This shows that fighting for those top spaces on the search engine results will reward you with more clicks.

SEO Improves User Experience

Many of Google’s algorithm updates focus on the user and ensure that they are directed to sites with relevant content and also great user experience. This is because Google’s puts the users first and has the ultimate goal of providing the best possible results

A lot of SEO elements play a huge factor in Google’s ranking, for example, site speed, technical elements, mobile-friendliness and usability. Therefore, continuously optimizing your site will improve user experience and your overall rankings.

Increase Visibility Within a Certain Area With Local SEO

Local SEO has become fundamental in the success of small and medium-sized businesses as it increases visibility within a certain area and pushes users one step closer to transactions. This is done through optimising your website and content with location-specific keywords, including local citations and backlinks as well as local listings. However, Google my Business listing, social media profiles and user reviews also play a vital role.

See SEO Results for Years to Come

With SEO you will see the impact of your SEO actions within the first year. Amazingly these same actions will continue to have an impact for several more years. It’s important to evolve with the market and trends however an honest website with great user experience will continue to benefit with basic SEO practices. In simple terms, you get out what you put in. The more SEO time, effort and budget put into your site the longer and better it will stand as a strong competitor in the market.

SEO is Relatively Cheap

Nothing in life is free, however SEO can be relatively budget-friendly and provide huge investment returns. The great thing is SEO is seen as less of a marketing cost and more of a business investment as proper implementation can hold water for years to come. Good optimization can see your website rank in the number one position of a search engine for completely free!


SEO is hugely important for your website, brand and marketing efforts and is considered the ‘new age’ marketing technique. It can be a challenging and complex process which takes time and patience to achieve the results you want, however, it’s one of the best ways to reach your marketing goals. Investing in the right resources to carry out a well-planned strategy will see huge returns in investment and an increase in sales and revenue. Contact us now to find out more about how we can help improve your SEO, PPC, and digital marketing.

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