When it comes to digital marketing, having the right tools at your disposal can make all the difference in achieving online success, and this is especially so for SEO. Different tools provide different qualities and with countless options available, how do you know which tools are truly worth your time and investment?
Keep reading because in this blog, we’ll explore eight of the best SEO tools that can help you optimise your site, boost your search engine rankings, and ultimately drive more traffic.
What are the best SEO tools to use?
SEO isn’t just about keywords; it’s about strategy, analytics, and staying ahead of the competition. Below we share some of the best SEO tools to use that will help shape your strategy and improve your organic visibility.
Screaming Frog
Screaming Frog is a tool that is an SEO specialist’s best friend and also considered as one of the best by experts. This user-friendly software allows you to crawl websites and analyse various SEO elements such as page titles, meta descriptions, header tags, and broken links.
Its intuitive interface makes it easy for both beginners and experienced professionals to navigate through data. One of the standout features of Screaming Frog is its ability to generate comprehensive reports, which can help you identify areas for improvement in your site’s optimisation efforts.
From bad redirection and duplicate content to general on-page errors, it’s extremely easy and straightforward to use and can save huge amounts of time where other SEO tools lack.
Ahrefs
One of the most recommended SEO tools to use is Ahrefs. With its robust features, it provides you with invaluable insights into your website performance and overall strategy.
For example, it offers a vast database of backlinks, allowing you to analyse your own link profile as well as that of your competitors. This kind of data is crucial for identifying opportunities to improve your site’s authority and ranking ability.
It also has a comprehensive keyword research tool that helps you discover relevant keywords and assess their difficulty, search volume, and potential traffic. Its site audit feature is also a game-changer for many businesses as it provides insights into on-page SEO issues that could be hindering performance.
Whether you’re a seasoned SEO professional or just starting out, Ahrefs is an essential tool that can help elevate your overall digital marketing efforts.
Google Search Console
Google Search Console (GSC) is one of the best free SEO tools because it’s available to anyone with a website. All that’s required is to verify your website by adding some code in the backend, or you can submit your sitemap for indexing via Google Analytics 4 (GA4).
With GSC, you can monitor your site’s presence in search engine results pages (SERPs) which offers you invaluable insights into how your site is performing. With features like performance reports that show you which queries bring users to your site, and tools for identifying and fixing issues related to indexing or mobile usability, this tool empowers you to make data-driven decisions.
As well as that, GSC allows you to submit sitemaps and track the status of their indexing, ensuring your content is being effectively crawled by search engines. This tool allows you to get a better understanding of how users and Google view your site so you can optimise it for better performance.
SE Ranking
SE Ranking is a versatile SEO tool that caters to businesses of all sizes looking to enhance their online presence. It offers a range of robust features such as keyword research and tracking, website audits, backlink analysis, competitor research, and more.
One standout feature is its Google AI overview report, which allows you to analyse your site for link presence and mentions in AI snippets. This kind of data enables you to streamline your content strategy based on what your users are looking for as well as find new opportunities to boost your SEO efforts.
From optimising your content to improving your site’s technical health, SE Ranking equips you with the tools and insights needed to refine your SEO strategy.
SEMRush
An alternative to SE Ranking is SEMRush. This all-in-one SEO platform offers a plethora of useful features including keyword research and tracking, on-page checker tool, content marketing, competitor analysis, and more.
With SEMRush, you can easily identify high-potential keywords for your niche, analyse how your competitors are performing, and uncover opportunities to improve your own website’s rankings. You can also get insights into backlinks, including tracking your link-building efforts and uncovering potential opportunities for growth.
SEMRush is renowned for staying ahead of the curve in the ever-evolving world of SEO making it a go-to tool for many businesses looking to leverage powerful analytics to enhance their SEO strategy.
Google Trends
Another excellent free tool provided by Google is Google Trends. With the ability to search for keywords and search terms in any country, it allows users to explore the popularity of certain trends over time, giving insights into seasonal and emerging topics.
This allows you to identify what people are actively searching for and tailor your content accordingly, ensuring it aligns with current interests. It also gives your brand a competitive edge by capitalising on gaps in the market your competitors might not have done previously.
Siteliner
If your site is found to have duplicate content, you could be penalised by Google – but that’s where Siteliner comes in. It works by scanning your site for issues that may hinder your site’s performance, and one key feature is its ability to detect duplicate content.
This free SEO checker tool also helps you find other potential issues such as page loading speeds and broken links, making it easier for businesses to optimise their website for better user experience and search visibility. It’s also very user-friendly making it accessible even for those who might not be tech-savvy.
Majestic
Named as one of the best SEO tools by many experts, Majestic has an army full of features that can enhance your SEO efforts. For example, you have the ability to track your ranking, find keywords, and see the ranking of the top one million websites.
However, a particular key feature of this tool is its extensive backlink analysis. This feature provides you with data into link profiles, allowing you to assess the quality and quantity of backlinks pointing to your website. With the Trust Flow metric, you can evaluate the credibility of your backlinks based on their authority, allowing you to tailor your backlink strategy.
If you’re looking to perform a thorough competitive analysis or you want to strengthen your own link-building efforts, Majestic is an essential component of your overall SEO toolkit.
Let us help with your SEO efforts
These are just some of the best SEO tools out there that are designed to help you enhance your efforts and reach true online success. They can help you achieve just about anything related to your strategy and choosing the right tool is a decision that shouldn’t be taken lightly.
If you’d like further advice on the best SEO tools available for your business, or you’d like expert help with your SEO efforts, get in touch with us today. Our specialists are on hand to help you reach the top spot in search engines and provide guidance on best practices to help boost your online visibility.
