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9 benefits of WordPress

June 4, 2024

WordPress was released to the world in 2003 and since then, it has become the powerhouse of website creation and management. It’s one of the most popular content management systems (CMS) in the world and is the go-to choice for bloggers, online retailers and some notable big-name brands.

So what’s all the hype? Well in this blog, we share nine benefits of WordPress and why you should use the CMS for your website (if you’re not already that is!). With its user-friendly interface, customisable themes and extensive plugin options, we explore how WordPress can streamline your online operations and boost your brands visibility.

Why is WordPress essential for web design?

WordPress’s superiority has elevated it to the status of a must-have tool for almost any online business. It’s one of the most effective web design tools on the market due to its comprehensive interface and efficient applications, allowing you to ensure your website reflects your unique brand identity.

As well as this, WordPress websites are responsive and mobile-friendly, catering to the growing number of users accessing the internet via smartphones and tablets. Its robust security features also help protect your website from potential cyber threats, giving online business owners peace of mind.

Thanks to its versatility and functionality, it’s no wonder WordPress makes for an indispensable tool for creating stunning and effective websites.

9 benefits of WordPress

The WordPress CMS provides individuals and businesses a plethora of benefits to help build a strong online presence as we outline below.

1. It’s simple and easy to use

One of the key benefits of WordPress is its simplicity and user-friendly interface. Whether you’re a seasoned web developer or just starting out, WordPress is an intuitive platform that makes it easy to create and manage your website. With its drag-and-drop functionality, customisable themes, and array of plugins, the CMS simplifies the process of building a professional-looking site without requiring extensive technical knowledge. 

This user-friendly approach allows businesses to focus on creating great content that engages their audience, rather than getting bogged down in complicated website maintenance tasks.

2. It’s flexible and adaptable

While WordPress was originally created to support blogging and other forms of online publishing, it now powers a diverse range of websites. Small businesses, multinational corporations, ecommerce retailers and other numerous brands use WordPress for their websites, making it one of the most flexible CMS’s on the market.

Whether you choose a basic plan, or opt for premium features, by utilising their huge range of straightforward plugins and multitude of themes, the CMS can help meet the ever demanding needs of any company in any industry, making it highly adaptable.

3. You can quickly publish, revise and update your content

Another benefit of WordPress is that it allows authors, artists, photographers, videographers, shop owners, and podcasters to publish their content without having to know how to code.

Adding images to a blog post in WordPress isn’t any more technically challenging than creating a text document or a slideshow. Sharing videos and podcast audio is also simple when you use the right plugins. When you want to make changes to an article, you can simply go to the post in question, make your changes, and press the update button, making sharing and editing your content quick and efficient.

4. You don’t have to learn coding or programming languages

Using WordPress for your CMS helps you quickly build online stores with a professional design, even if you have no prior experience with web design or programming. This kind of accessibility helped WordPress beat out rivals such as Drupal and Joomla to become the preferred web development platform worldwide as it removes the need to learn HTML, CSS, PHP and other complex technologies.

However, in order to ensure optimal performance of your WordPress website and to ensure compliance, you should keep on top of regularly updating plugins. This area may require some web development knowledge to complete, so be sure to speak to us today if you need any expert help or advice.

5. It can lead to long term profitability for your business

Because of WordPress’s ease of use, brands can build a professional and visually appealing website for a significantly low cost. And thanks to its huge variety of plugins and ecommerce functionality, businesses can enhance their website so it provides a seamless user experience that helps towards converting visitors into paying customers. As your business grows as a result, so does the CMS, making WordPress a scalable, flexible and cost-effective solution in the long run.

6. You have access to in-depth statistics and reports

Another benefit of WordPress is that you get access to in-depth statistics and reports about your website when you utilise plugins like Google Analytics. You’ll have the ability to track important metrics such as pages views, audience demographics, popular content and more. 

These insights can help you better understand your audience, tailor your content strategy to their preferences and make informed decisions to improve your website’s performance. By having access to this kind of data, you can effectively measure the success of your website and optimise it for maximum impact.

7. You have access to a diverse range of designs

Thanks to their huge variety of Templates and Themes, WordPress gives you creative freedom when designing your website. WordPress are well-known for their wide range of templates and themes and each one can be tailored to your specific needs. With thousands to choose from, there’s a choice for almost any business, all of which you can amend colours, backgrounds and structures, all without the need to know anything about programming.

8. Your website will be responsive at all times

Following on from the range of themes and templates, each of these designs are responsive meaning your website will look great and function smoothly on any device, whether it’s on desktop, tablet, or mobile. 

This ensures that your visitors have a seamless experience no matter how they access your site, helping you reach a wider audience and enhancing user engagement. Plus, search engines like Google favour responsive websites, potentially boosting your site’s visibility and ranking in organic search results. 

9. There’s a plugin for all

As we’ve mentioned throughout this blog, there are a plethora of WordPress plugins for your website. From SEO plugins to form plugins, security plugins to site design plugins, these applications can be applied to your site to enhance and upgrade features on your website.

It’s important to note that some plugins are essential for website maintenance and compliance. Be sure to speak to our web development specialists to find out which plugins these are.

Need help with your WordPress website?

As you can see, choosing WordPress for your website comes with numerous benefits. If you’re just starting out with your new website, or you’re looking to migrate your existing website to WordPress, get in touch with us today.

Our expert web designers and developers specialise in WordPress CMS web design and can create you a stunning website that takes your business to a whole new level. Speak to us today to learn more.

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