TikTok, which has over 1 Billion active users worldwide, gives marketers a massive opportunity. TikTok has not only surpassed Twitter and Snapchat in terms of popularity, but it also has fewer advertisements than its older counterparts. With its unprecedented virality, the visual app—which allows users to edit and share 15-second videos with built-in filters, effects, and music—has truly shaken up the marketing world.
The app launched a beta version of its advertising service in early 2019. Since then, major brands such as Grubhub, Nike, Fenty Beauty, and Apple Music have used TikTok advertisements to advertise their products in innovative, visually appealing campaigns.
The TikTok Advertising platform is unlike many of its predecessors, with advanced targeting and exclusive ad development features. It will help you tap into one of the most profitable consumer pools if used correctly.
However, not every company is suited to take advantage of TikTok’s unique offering. Before you invest your time and money into TikTok ads, ask yourself these two questions to see if this ad platform is right for your business.
Best Ways to Advertise on TikTok?
You’ll need a TikTok advertising account or account manager to get started advertising on the website. You can contact TikTok Ads directly to see if your company qualifies.
After you’ve submitted your details, they will be checked by a TikTok representative. They can contact you to set up your advertisement account if your company qualifies.
Ads on TikTok are available in a variety of formats.
Advertisers may use TikTok in several ways to meet their target audience.
Video in the News Feed: Ads appear on the For You page of TikTok’s native news feed.
When TikTok users open the app, the brand takeover ad appears and takes over the entire screen for a few seconds before switching to an In-Feed Video ad.
The ad appears on the Discovery page as part of the Hashtag Competition. It allows users to take part in user-generated content competitions. For retailers, these may include a shoppable part.
- Branded AR Content: TikTok users can use the ad as engraved glasses, stickers, and other 2D/3D/AR content in their images.
- Custom Influencer Package: Ad appears as part of supported content produced by a TikTok consumer in your market who has influence.
For most of these choices, you’ll need a TikTok ad account manager. The first is an exception: In-Feed Video advertising.
TikTok Advertisement Benefits for Business – Is it Worth it?
The advantages of TikTok for business are numerous; all you need is a good understanding of what they are and how to apply them to your brand.
TikTok’s user base is increasingly growing as one of the newest social media channels, and it’s quickly becoming an excellent way for companies to meet new, broader audiences. I’m going to look at the advantages of TikTok for companies so you can determine if it’s worth your time and money to invest in the platform.
With over 1 Billion active users, TikTok is one of the most popular social media sites. This positions it behind Instagram, which has over 1.2 billion active users. The world’s seventh most popular social media app, ahead of Snapchat and Twitter, ranked 12th and 16th.
Businesses are already on these two platforms, so why aren’t they on TikTok, which has more users than Snapchat and Twitter combined?
Through not being on TikTok, they are losing out on a massive audience. You must launch on this platform if your target demographic is between 16 and 24.
This group makes up the bulk of the app’s users, accounting for 41% of all users.
Many advertisers falsely believe it is just a fad, but the 1 billion users disagree. Instagram began with teenagers and young adults, and now it is used by millions of companies.
Simple to Establish A Rapport with Anyone
Launching a hashtag challenge is an easy way to promote your company and attract a wider audience. You can select a concept or theme, invite users to make or recreate videos using a custom hashtag you’ve created. It’s a great way to get more people talking about your brand and inspire involvement.
Advantages of Localization
Another benefit of TikTok is the ability to find several creators from unique locations who make group videos. Although TikTok is a global app that operates in over 140 countries, companies with multiple locations can quickly develop localized marketing campaigns in various languages to promote their products.
Many influential creators on TikTok come from small cities and have over 10,000 followers; we can refer to them as TikTok micro-influencers. These designers are well-known in their cultures and among their followers. Small companies that want to run marketing campaigns for particular places can find and work with local creators in this way.
Utilization as a self-branded marketing platform
Businesses can build their own branded marketing platform on TikTok, just like they can on YouTube. You can have it tested by TikTok and use it to make helpful branded videos; just make sure your content is of high quality.
Take Advantage of TikTok Advertising Right Away
Businesses can now advertise on TikTok for Business, TikTok’s advertisement site, in the same way, they can on other social media apps.
Since TikTok Ads are fresh, fewer brands are using them right now, and you have less competition. It helps you to increase the scope and interaction of your advertising. For any new product launch, the TikTok advertisement is the best forum.
Now you see how helpful TikTok can be for your company’s marketing. The number of users has been gradually growing, and several companies have begun to use TikTok for marketing purposes. It’s an excellent time to start using TikTok marketing for your company and reap the rewards right away.