Earlier this year Altitude Adventure, a Sky Trail high ropes experience in Chingford, approached us to create a buzz around their course. As an agency, we were keen to create an idea that would strike a chord with Altitude Adventure’s audience.
With Easter fast approaching and shocking new research showing that some children now spend less time outdoors than prison inmates, we worked with Altitude Adventure to come up with a competition that would inspire families to get some extra fresh air this holiday: by building their own #DIYAdventure.
We’re asking children and parents over the country to get outdoors and create their own adventure course. These can be as challenging as you like – from lillipad steps to crawling through cardboard-box tunnels, to navigating cones or playing hop-scotch on your lawn.
The competition helps families get outdoors, but the prizes will help them stay there – with a year’s unlimited family pass up for grabs and two free family-climb tickets (worth £35) available for runners-up.
The sky’s the limit when it comes to creating your own adventure playground, but we’ve created a series of downloadable tasks to help inspire those dream ideas. You can get hold of each one, released weekly, over at Altitude Adventure’s Facebook, here.
To take part all you have to do is get outside and have fun! Build an obstacle course, no matter how long, and take a photo or video of the course before posting it on social media and tagging us in on Twitter, Facebook or Instagram. You can use the #DIYAdventure to share your course amongst the centre’s followers!
The digital campaign will run online until April 31st, with the best three homemade courses being put to a public vote on Altitude’s Facebook page. If you’re London-based, look out for posters of the competition and coverage in news like The Chingford Times.
Read more about the T&Cs over at the main competition page. Hurry now – you’ve only got until the end of April to get your #DIYAdventure built!