You don’t become a multiple award-winning digital agency without hard graft, dedication and above all passion for the industry. We’re all encouraged to keep up to date with the latest trends, staying up to date on developments and clued up on influential people. Well, I say this but it doesn’t feel like work if you love what you do. This self-teaching is simply a benefit or side effect of browsing your favourite website or reading your approved blog of choice.
I digress, as the faint sound of sleigh bells can be heard in the distance (or if you are in the Fifteen office, the full-on Christmas playlist) we continue to hurtle towards the year 2018. One guarantee is that as our digital worlds evolve and technology and methods advance, new trends emerge and new fashions become more apparent. To be at the forefront of our industries we must recognise these from early on, to ensure we look to inject these ideas into client projects.
One area of our business that’s reliant on the visual experience, is design. And by design we mean the look, feel and usability of graphics, websites, print and other digital marketing materials. We deliver unique and current designs without exception and that’s by knowing our fields inside out. But, we aren’t the secretive type here at Fifteen. We want to share our thoughts and predictions with fellow professionals, like-minded individuals and anyone who is interested and excited about the subject as we are!
Read on for the top design trends of 2018…
Geometry
Since its arrival in 2016, geometric design has had a strong grip on the creative world. It’s recently been recognised by top colour player Pantone, who has expanded its offering into home décor – who expect 2018 to see geometric patterns in tiles, wallpapers and art.
And if you’re not using geometric visuals in your work you will be using some sort of repetitive pattern. 2018 will be full of detailed decoration, pretty patterns and interesting textures such as those inspired by traditional artworks and techniques.