We all need food. But what we choose to eat is a decision made by the individual themselves. Some people are vegetarian, some are total meat lovers.
And food brands and restaurants are constantly trying to get more customers, improve their products and make their facilities better. But mostly to influence individuals into buying their food over another brand’s.
Either way, we need food to live, and companies need to sell it to us to make money. So, here are a few of the most effective digital campaigns that some of the biggest brands in the food industry have done recently to tempt us in to buying their products.
Snickers – Misspelled Keywords Campaign, UK
As part of their ‘You’re not you when you’re hungry’ campaign, reaching over 500,000 people in just 3 days, this Snickers campaign was an immense success.
Aimed at hungry office workers, the company used Google to target people every time they made a spelling mistake. The search result would appear and there would be an advertised link to the campaign page and the advert reading “Yu cant spel properlie wen hungrie”.
Due to the budget going on PPC for misspellings, there was next to no competition, so Snickers were getting more for their money.
