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Get to know Google Analytics 4

February 14, 2022 - Fifteen

In addition to replacing universal analytics, we’re confident that GA4 is our future measuring tool. After the first day of July in 2023, normal universal analytics sites will no longer accept new hits. It is recommended that you plan to switch to Google Analytics 4 in the near future if you are still relying on universal analytics. Read on to learn everything there is to know about Google Analytics 4…

Recognise what is happening with Google Analytics 4

In the universal analytics properties, you may continue to utilise and gather new data until the end of the fiscal year on July 1, 2023. After July 1st, 2023, you’ll be able to view your formerly recorded information in the universal analytics properties for a minimum of six months after it was first processed.

We understand that your data is essential to you, and we highly recommend you download your historical records during this time to avoid losing any of your information. In the next months, a specific date will be offered for when current Universal Analytics assets will not be purchasable or available for lease. If you haven’t already, you won’t be able to view your Universal Analytics records in the Analytics interface or retrieve your Universal Data over the API after this future date.

When compared to Universal Analytics, GA4, formerly known as ‘App + Web‘, is a new kind of asset with various benefits, including:

• Privacy-conscious, as well as long-lasting in the long run.

• Sophisticated, utilising machine learning to uncover information about the consumer experience across platforms and devices.

• Integrate more seamlessly with Google’s display ads to improve campaign effectiveness and create higher marketing ROI.

Would it be a good idea to change to GA4?

This is the main question – do you really need to upgrade to GA4 at this point in time? Yes, since GA4 will be the only choice available, everyone will be required to transition from the existing GA to the new GA. After the first day of July in 2023, normal universal analytics sites will no longer accept new hits.

Set up a GA4 property to operate concurrently with universal analytics so that you may track more data. Even if you don’t intend to use the information right now, gathering data and improving your machine learning models will make future analysis more useful in the long run. 

What is the difference between universal analytics and GA4?

A substantial number of modifications are required since GA4 makes use of a considerably various data format and data gathering algorithm than universal analytics. Everything is now organised around people and events, rather than around sessions, as we’ve been used to. An events-based approach treats each user interaction as a separate event that must be processed.

Since we previously depended on a session-based approach, which split user interactions into groups according to when they occurred, this shift is crucial. Moving the emphasis away from sessions and toward events offers significant advantages to marketers, including the ability to do cross-platform research and a higher ability for pathing analysis. GA4 becomes more adaptable and perfectly equipped to anticipate user behaviour as a result of the transition to an event-based approach.

Get started today

To take advantage of the new Google Analytics, you must first create a GA4 You’ll need to have the editor role on your Google Analytics account in order to do this task. In the case that you are completely unfamiliar with Google Analytics, you should register and established a GA4 property. You may upgrade your current Google Analytics 4 configurations by adding a GA4 feature to your existing system if you have one already.

When you click on the GA4 Setup assistant button, a GA4 property is created that captures data in addition to the data collected by your current universal analytics property. Your universal analytics properties have not been modified and will continue to gather data as usual; you can always access it using the property picker or the Admin interface.

Google Analytics 4 may be used with any website builder system that needs you to submit a ‘UA-‘ ID (and will not accept a “G-” ID), so long as you use the ‘UA- ID’. You’ll need to manually copy and paste the universal site label (gtag.js) snippet into the custom HTML box on your website builder’s/website. Choose your website builder from the drop-down menu in this table to get platform-specific instructions.

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