Staying ahead of the curve is essential for success in today’s fast-paced online landscape. Google continues to evolve rapidly, and in 2025, its algorithm changes carry some serious weight. From core updates, enhanced AI capabilities, and evolving quality signals like E-E-A-T in SEO, staying informed is essential.
In this blog, we break down the most recent Google update, explaining what it means for your SEO performance and provide some actionable tips to help you adapt your digital marketing efforts effectively.
What is the latest Google update?
Google’s second major algorithm release of the year is the June 2025 core update, which began on 30th June and finished on 17th July 2025. This core update focuses on providing users with high-quality, helpful content across various industries. The update will refine how Google shows relevant results, meaning this particular update can affect rankings across all sectors, no matter the topic.
As a result, businesses should now:
- Review their ranking shifts across keywords and pages
- Analyse changes in impressions, clicks, and site performance
- Monitor trends via Google Search Console and compare against competitor movements
Doing this will enable you to see how the core update has affected your site’s ranking, giving you a starting point for making any necessary changes to your strategy.
What does this recent Google update mean for your SEO?
This recent algorithm update will undoubtedly have had an impact on your SEO efforts. But the update goes beyond simple keyword changes – it focuses on content quality, trust signals, user experience, and mobile performance.
Here’s what the core update means for your SEO:
- Prioritising E-E-A-T – Google now gives greater emphasis to content that demonstrates experience, expertise, authoritativeness, and trustworthiness, meaning content like case studies, are gold dust.
- Creating helpful, people-first content – it’s not just about creating content for SEO anymore as Google’s Helpful Content update continues to de-rank auto-generated or irrelevant pages.
- Technical and UX signals matter more than ever – key elements such as mobile responsiveness, core web vitals, page speed, and accessibility are increasingly factored into your site’s ranking.
How to adapt to the latest Google algorithm update
Adapting your efforts to the latest Google update requires a proactive approach to your strategy. If you’ve seen changes to your ranking recently, here are some ways you can take action:
- Audit your content quality – use tools like Google Analytics 4 (GA4) and Search Console to identify pages with drops in clicks, impressions, or time on page. From here you can decide whether the content meets a real user need or feels shallow and needs updating.
- Strengthen your E-E-A-T signals – consider adding author credentials to your blogs, publishing more case studies, and referencing clear external citations and sources to showcase your expertise in your topic.
- Improve user experience – make sure you test your mobile performance and fix any bugs you come across. You want to ensure your pages load quickly, content is easy to scan, well structured, and is usable across all devices.
- Clean up low-value backlinks – identify and disavow content from parasite SEO or unrelated domains as Google’s reputation policies now penalise misuse of editorial sites for backend ranking benefit.
- Monitor industry benchmarks – be sure to compare keyword volatility with your competitors and adjust your content priorities based on user engagement trends and sector movements.
Need help following the Google algorithm update 2025?
Whether you’re dealing with the recent June 2025 core update or preparing for the next update, the message is clear: high-quality, people-first content aligned with E-E-A-T principles is essential, as is technical performance and user experience.
If you need help reviewing your ranking changes or adapting your SEO strategy following the recent Google update, get in touch with us today. At Fifteen, we help brands audit their current site performance, enhance content quality, and ensure it all aligns with the latest SEO best practices, so search visibility becomes a platform for growth, not a risk.
