“Content Is King” is an SEO slogan that dates back to before SEO was even a business, and it remains true today. However, the term is frequently misconstrued, misattributed, or misrepresented, and when misused, it can spell doom for your campaign and business.
The essence of the matter is defining what “content” is. To many businesses, publishing new blogs or increasing the number of words on their website monthly constitutes sufficient “content” to boost their rankings, trust flow, and site visibility. While this is true, it just scratches the surface.
Nothing drives more traffic to a brand’s website than a high search engine ranking. This was never more critical than during the pandemic when millions of consumers descended on search engines searching for products and information. SEO will remain critical in the new normal since many consumers are likely to rely on digital platforms to explore and shop, and public relations contribute significantly to SEO.
How SEO is still a King
For a variety of reasons, original, high-quality content on a brand’s website can significantly impact SEO and search ranking. Regularly developed unique material with internal links to other relevant content and naturally occurring keywords might assist a website in ranking organically for additional search phrases and keywords. Additionally, constantly producing high-quality content helps establish some authority and paves the way for developing an excellent link profile.
A update on social sites or a blog post entices a visitor to interact with a brand or a website. If the content is truly exceptional, people will pause, absorb it, and perhaps get its message–perhaps even comment or like! If the content is not truly amazing, people will scroll through, not read, and the content will become, well, useless. Bear in mind that truly GREAT content reigns supreme, not merely adequate material.
Excellent content can aid in the development of brand awareness and authority. By generating recognition and authority for your business, such material can generate new leads or even sales. Remember that effective content is typically more educational than sales-y, providing an opportunity for customers to engage with the brand rather than a straight-up sales message.
Increase the Value of Your Product/Service
Content can be valuable in a variety of ways. One of those instances when you can solve a visitor’s day-to-day problem or teach someone something new. Although the value does not have monetary worth, it is critical to your brand. This type of content could be a how-to video or a webinar. This adds value and, in turn, increases the value of your brand.
Concentrating on certain ranking signals considered by search engine algorithms might benefit any search engine optimization campaign. However, a business would be far better served if it concentrated on optimising its site through development and content creation to prioritise user experience and useful purpose.
Google is insatiably hungry for content.
Google wants every website to be as authentic as possible, offering its users the most up-to-date, entertaining, high-quality, useful, and educational material accessible. Why? Because it generates revenue for them.
Google’s worth is derived in large part from its power to dictate what users consume. Google can only accomplish this by successfully linking users to material that is both engaging and relevant to their search.
Consumers are content-hungry.
Because consumers desire high-quality information, it will never go out of vogue. If a site or brand can strike an emotional or intellectual chord with its audience, its content becomes the bait on the hook, luring conversion after conversion.
A site’s ability to stand out in a sea of similarities is facilitated by high-quality content. On the other hand, if the material fails to resonate with or elicit an intellectual or emotional response from its viewers, they will abandon the site, missing out on a conversion opportunity.
In whatever form, quality content encourages site users to interact with a business and website. If people enjoy the information, they will consume it and even share, like, or promote it.
Not to mention that Google pays attention when the content engages consumers. Engaged visitors stay longer on a website and are more likely to explore more aspects of the site. This leads to lower bounce rates, increased average page sessions, and significantly higher page per session scores, all of which contribute to a chunk of the fuel that propels organic rankings.
Other websites are insatiably hungry for content.
This information is not proprietary, which is why other websites desire a share of the high-quality content created by others. These authority sites are conscious of the value of SEO and the traffic provided by a prominent link.
These sites also want to engage their visitors, so linking to quality material that provides a purpose for their site is a natural development. This is referred regarded as earning backlinks by SEO specialists, and a website’s primary objective should be to earn them from authoritative sites.
When it comes to online information searching, most people browse websites and pages that include content or data that bolsters their views and narratives. This requires properly researched, valuable, and high-quality content to support these efforts.
Content helps develop an industry’s leadership position.
Users associate high search engine ranks with interesting, valuable, and well-presented information. If a website can answer a user’s inquiry, it has immediately supplied them with value and a path to conversion via that site.
Effective content has cumulative effects—the more you invest in high-quality material, the larger your audience grows. The larger your audience grows, the greater the impact of your content. And the more relevant material an audience finds, the larger the industry footprint of that site develops.
Content creates leads and revenue.
Within a market, high-quality content generates discussion and brand awareness. It increases consumer awareness of a particular service or product and delivers value before conversion. While good content functions as a sales pitch for whatever a website is “selling,” it also conveys a whole level of connection, shifting the consumer’s perspective from buyer to collaborator.
Additionally, valuable content adds value to the product or service being sold by resolving a problem or educating the user about something they didn’t know. Educating a consumer about the benefits of a product is half the battle; doing it without their explicit knowledge is a win-win situation. Contact us now to find out more about how we can help you maximise your SEO.