The logo of your website is one of the first things a potential customer sees when clicking through to your site. The quality of this logo reflects upon your business, as well as the impression the customer then receives of the brand. This can determine whether the customer stays online or clicks away, so having a quality logo has never been more important.
So how do you design a great website logo?
In this latest blog post, we cover the importance of website branding, plus all the steps you need to design a website logo for your business.
Why is a website logo important?
Primarily, a website logo serves as a marker of association for your brand, as well as making your business recognisable to customers. Think of some of your favourite brands, and how their logos are instantly familiar to you. This is due to significant time spent by these companies to create an online branding that sticks in people’s minds. They ensure that the logo fully represents everything the brand stands for, and the ethos as a whole.
How to design a website logo
When designing a website logo, you may look to the expertise of a creative designer like a graphic designer, or you may want to create your own using the wealth of online design resources available to you. No matter which avenue you choose, there are certain things you need to consider and brainstorm when designing your very own website logo. Read more about these key factors below:
1. Look for inspiration
As with the beginning of any design process, it’s important to seek inspiration. Consider creating mood boards for brands similar to your own, or that you aspire to help provide inspiration and ideas. While it is important not to outright copy or plagiarise another brand, you can certainly identify the elements of their branding your respect or like and would want to instil in your own.
2. Consider colours
The colouring of your logo is important, as it sets the tone for your brand. A good rule of thumb is to choose 3 colours that reflect or identify with your brand or business. Look into the sorts of colour palettes that align well with your industry or niche, for example, a sporting brand may use bright and energetic colours. In the instance that you already have some of your branding taken care of, incorporate your chosen colours into the logo to ensure fluidity and a recognisable pattern in your marketing.
3. Think of the type of style
There are many different styles of logos that you could choose from for your website. You could opt for loud and busy, or minimalist. Text-heavy or image-based. Once again consider your industry and what style of logo would be a good fit. For example, if you’re a brand aimed at children, picture logos will work better than text-laden ones. You also need to consider the size and shape of your logo and play around to see which fits your aesthetic best.
4. Font is important
Choosing the right font for your logo also says a lot about your brand before consumers even have the chance to look through your website. While there are a number of accessible fonts to use, you may want to consider seeking out professional help to get a custom font created. This adds a level of professionalism to your brand and also sets you apart as unique from competitors.
5. Give yourself options
It’s highly unlikely you will create the perfect and finalised logo on your first attempt. It’s more likely that you will tweak and fine-tune edits of your logo before deciding on the perfect image. Make sure to create a few different options to pick from, and get a variety of opinions to see how the logo resonates with people and, more importantly, potential customers.
Give them a few options to pick from to help decide which image resonates more with the public. It’s important to be certain of your chosen logo before making it public, to avoid rebranding and confusion with your customers.
Our talented web design team can give you all the advice you need when it comes to your website logo design. If you need a helping hand or you just want more information on our web design services, get in touch with us here.