- Creative
It’s an influencers’ world, and we’re all living in it. That’s what they think anyway.
But, as effective as influencer marketing can be, not all that claim they are influencers are actually influential...at all.
We often get asked to research relevant social media influencers for brands or to handle incoming requests from pages promising the world in exchange for a paid post.
But finding a suitable influencer isn’t as straightforward as it may seem.
Most clients don’t have a budget to get David Beckham to post about their brand, so we’re mostly dealing with people who aren’t even Z-listers, they're simply micro-influencers who have managed to build a solid following.
Benchmarks
When searching for influencers, you should have a benchmark for what amount of followers you consider large enough to pay for (be it in products or money).
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