As shown by our recent infographic, picture based posts are 600 times more likely to receive engagement than text posts. So, for a really effective digital marketing campaign you need to consider a platform such as Instagram. Many companies are interacting with their fans on Instagram, and it’s not hard to see why.
- 20% of all internet users use Instagram.
- 300 million monthly users
- 75 million daily users
- 60% user increase in 2014, and a continued growth in 2015.
- More than 30% of teens consider Instagram their favourite AND the most important social network.
- On average, Instagram users hit “like” 2.5 billion times a day.
There is a massive potential outreach, full of users that interact regularly and consistently. Fifteen use Instagram to great effect, and are here to show you how to use it for your business too.
Instagram for Business
Be mobile ready
Instagram is an app designed to work on mobile devices and tablets, so unless your website is mobile-optimised (See: responsive website design), there is no point in starting a campaign there. It’s great to build a loyal following on Instagram, but unless they can visit your website from the same device, they are not very likely to convert.
Whilst the point of a digital marketing campaign is to advertise your service/product, you don’t want to alienate your audience by constantly bombarding them with posts showcasing how amazing your product is. Mix it up a bit with some fun posts to keep them engaged, and leave all the really serious stuff for Linkedin.
Have you got a new product ready for launch, or a new video coming out outlining your services? Post a little snippet to Instagram, and forward the user towards the full image/video. Pique their interest; it is widely believed that Instagrammers are an inquisitive bunch.
There is no point in being on an image-sharing platform if you don’t have anything image-worthy to share. Whilst pictures of your work can be interesting, they can quickly get boring. If you go to meet a client and find a beautiful view, take a quick picture.
Make sure you create a schedule and stick to it. It doesn’t have to be exact (eg. “We will post at 12:00 everyday.”), but make sure you have an idea of the minimum number of posts you want to be posting daily.
Don’t just post pictures of things. Posting pictures of your employees is a great way to show ‘behind the scenes’ whilst celebrating your staffs achievements, showing them how much you value them. Users are more likely to trust your company if they know whom you are.
Use hashtags to allow people that have an interest in your field (but don’t necessarily interact with your brand) to find you. Create your own hashtags too, and encourage your followers to use them to share pictures of your company, services, and products.
In addition to all of the above, which should help your Instagram account be engaging enough, you should interact with your audience. Follow them back, like and comment on their posts, hold competitions, and you’ll be well on your way to having an Instagram account that people love.