We’re thrilled to be able to showcase the new website for Inman Insurance Group, a broker group made up of 6 insurers. The 6 individual businesses offer various packages, ranging from ones that are tailored for high-end businesses to medical indemnity insurers.
About Inman Insurance Group
For over three decades the Inman Insurance Broker Group has been based on the core values of putting their clients’ needs first and offering them the best possible premiums on the market.
They have experience across a range of different sectors – from pub chains to private hospitals, so they understand that every business is different, with different needs and often very tight budgets.
Inman Insurance Group tasked us with creating their brand and website, to showcase the businesses within the group and what they can offer, as well as equipping them with a better online platform.
We were also tasked with writing the content for the site, which was made with the latest Google SEO rules and regulations in mind, so they are ranking in the top 10 within a Google search.
We also created the brand for the company, using multiple shades of blue. We decided to use a blue palette as it connotes trust, confidence, intelligence and truth. Dark blue symbolises expertise and stability.
You can see that even though we have kept the core colours, we’ve changed the font-type and changed the squares to circles which are softer and helps represents the 3 core areas of the business.
The website uses imagery that showcases positive outcomes and happy clients, and the navigation has a quality user journey to help guide the user to different pages on the website, as well as using icons where suitable to showcase the key services that the individual companies offer, as well as icons to bring the interactive timeline to life.
Inman Insurance Group’s new website was built using WordPress and is completely responsive, so it will work across numerous browsers and devices. It also gives the admin the ability to easily change and add content to the site.
Take a look at the new website, and let us know what you think.