Novabods is an online educational games platform fuelled by the partner company, EducationCity. The games aim is to help 5-7 year-olds learn and develop in maths & English through a variety of educational games. The Novabods are the characters within the game, who take you to planet Numa for numerical missions and planet Alpha for English missions. Within the missions, you collect gems that can then be spent on fun games in the Asteroid Arcade. There’s also the option to PlayLive against other children who are also online.
We were set the task of building up Novabods SEO prior the launch of the game. This was challenging as we were starting with a brand new domain, with no domain or page authority and had to work to improve the website’s visibility. After conducting extensive keyword research and optimising the main landing pages, we looked at social media opportunities which we decided to put on hold until the game was live. We did this to help build brand awareness, followers and direct traffic to the website.
What We Have Been Doing For Them
For Novabods SEO we have been focusing on improving their domain authority through competitor link mining, outreach, backlink creation, outreach and of course regular content through blogging. We have helped with their on-page optimisations and set up their social media marketing campaigns focusing on traffic and brand awareness campaigns, with highly visual imagery and strong call-to-actions.
What They Said
“Fifteen’s knowledge of using digital in the consumer market has been invaluable in helping us bring Novabods to market. They have built a strong SEO strategy to increase our web presence and their knowledge of social media advertising has given us a really strong start with our first sales already starting to come through.” – Leigh – Acting Head of Marketing
We look forward to continuing work with Novabods and seeing their new game grow in popularity. Head to their website to learn more about what Novabods is all about.