With nearly every business operating online, a good website design is more important than it ever has been before. By having a pleasing and easy-to-use website, you can attract and retain first-time buyers, as well as build a sense of trust and faith in your shoppers. In this latest blog post, we cover the importance of good website design, plus some of the factors that determine a quality website.
Why is it important to have good website design?
A website serves as a metaphorical shop window for your online business. If, on the outset it’s appealing, customers are likely to take a trip around your site and potentially make a purchase. A good website is determined by appearance, ease of use and a lack of barriers that prevent visitors from achieving their aims. Find below just a few reasons why good website design is important for the success of your business.
User-experience is important as this is what keeps a customer on your site. If the site isn’t well created, this may mean it looks or operates in a clunky way. A site that’s streamlined and convenient to use makes for a much more pleasing experience, which prevents visitors from clicking away. It also increases the likelihood of converting interest into profitable action, such as a sale.
There’s nothing more frustrating than a website that’s difficult to navigate or makes it impossible to achieve your aims. If you make your products or services difficult to locate on your site, visitors are likely to give up trying. Make sure that your site is easy to navigate and move around, with important information being easy to find. Narrow down your menu options and don’t overwhelm visitors with information upon arrival.
Boost conversion rates
One of the most important factors of a good website design is that it can contribute to a boost in your conversion rates. If customers enjoy using your site and find it easy to navigate they are more likely to buy your products or services. This can easily be done by highlighting key products on your homepage or using attractive fonts and colours to draw the eye. Placement of products and services is key when looking to increase conversion rates.
A website that looks of high quality helps to build trust and authenticity with your potential customers. It suggests that you are a brand or company that’s going to deliver on high-quality products or services. If you have a poor or low-quality website, some people may think twice about buying from you with concerns over your business’s legitimacy. An easy way to build trust with your website design is to have quality and consistent branding throughout all of your website, as well as across your different social media channels. This also helps to build the legitimacy of your brand.
SEO, or search engine optimised content, only exists on quality and well-designed websites. SEO is extremely important to any business as this determines how your website ranks in search engines. The higher you rank, the more exposure your business has, as well as the legitimacy of your website. SEO has a lot to do with layout, coding and written content. For example, producing quality written content on a consistent basis, and not having a barrage of large images that slow down the loading times of your website. Making your website SEO-friendly should be at the forefront when designing any new website.
Online shoppers no longer restrict themselves to logging onto the computer to make online purchases. On the contrary, a majority of website hits are now made from mobile devices, like a smartphone or tablets. This means that your website needs to be mobile-friendly as well as desktop friendly. Make sure to take this into account when designing your website, making sure the changes you make reflect well on mobile devices as well. The rise of mobile shoppers is one of the main reasons brands have taken to developing mobile apps to support their online websites in recent years.
As you can see, there’s many reasons why having good website design is so important for your business. At Fifteen, we can help optimise your website from a design and development perspective, SEO perspective and much more. Why not contact us to find out more?