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Why Keyword Research is Essential for SEO

March 4, 2021

SEO keywords are single words or short phrases describing the search queries used in a search engine by individuals. Website owners or advertisers pick keywords and use them as part of their SEO strategy to guide content production and optimize their webpages.

You have the best chance of showing up in the search results when you match your content development and optimization with the words, topics, goods, and services your target audience is searching for. Keyword optimization is essential because it helps communicate what a website is about to the search engines. And that can increase the chances of a search engine discovering a web page that is important to a specific query. It is important to remember that Google uses several signals to determine whether a page applies to a question, not just keywords.

What is Keyword Research?

Keyword Research is an investigative and refining process. Keyword research aims to recognize keywords relevant to your company and target markets and find ‘Engaging’ keywords that will carry you a lot of traffic and not too much tough competition.

Why Is Research on Keywords So Important?

Find High Search Volume Keywords

You may hear a lot about ‘healthy’ keywords, and one way to define this is by measuring how many people are looking for a phrase. This is calculated uniformly by monthly average volume.

Let’s use a hypothetical site that provides training and care for dogs. For the keyword’ cooking food ‘that receives 200 searches per month, our site may rank well. Compare this to the food cooking’ phrase that receives 5000 monthly searches, and it is easy to see why research on keywords is essential. The more individuals who search for a word, the more likely they will visit your site. If your site ranks well with a high search volume for search words, it is expected that traffic on your site will increase. To evaluate the search volume for each of your keywords, use AdWords’ Keyword Planner tool. Although the tool is free to use, you will only be granted data ranges if you are not already paying for AdWord (PPC) campaigns above a specific limit.

Find Low-Competition Keywords

It’s necessary to determine how much rivalry exists while researching keywords. Competition using Google Keyword Planner is calculated using advertisements for each keyword compared to all Google keywords. This metric is both the visitation and the search network you have specified. It is graded as low, medium or high traffic expected on our site will likely of competition is dependent on the number of advertisers bidding on keywords for each keyword. It may provide a clear indicator of how much general competition occurs, i.e. the number of sites targeting specific keywords. The aim is to classify keywords that have medium or low competition.

Using Software for Keyword Research

Competitors can be a great source of ideas about keywords. But there are still plenty of keywords that your rivals are not attacking, and you can use keyword research/analysis tools to find these. Keyword analysis methods all function in the same manner. You plug a seed keyword in and based on that keyword. They pull keyword ideas from their database. Maybe the most well-known keyword tool is Google Keyword Planner. It’s free to use, and while it’s mostly for advertisers, you can also use it to find SEO keywords. You’ll note that Google Keyword Planner is smart enough to show you specific keyword ideas, even though your seed keywords are not included.

Consider the Difficulty Of Grading

While it is useful for a short idea of the competition to look at the ‘competition’ of a keyword in GKP, it doesn’t provide us with the whole story. If the chance of your site scoring highly for specific keywords is almost impossible, there will be no point in targeting keywords. This is regarded as trouble with keywords or SEO. KWFinder refers to this as a challenge in SEO and tests this based on the following SEO variables belonging to the already ranked sites for specific keywords:

Authority and Trust: A significant factor in deciding Google search rankings is the topical authority and confidence that your domain and pages have accrued.

Backlinks: the sum of external links that transfer the juiced link to the website.

Facebook shares: The number of Facebook shares for the same keyword-targeting URL.

Know your Competitor

It can also be useful to evaluate who appears in SERPs and what format when determining keyword complexity. Like KWFinder, by analyzing domain rank, page or URL rank, and backlinks, Ahref’s keyword tool also illustrates keyword complexity. However, you can also see what kind of findings occur in SERPs with Ahrefs.

We can see that there are a featured snippet, 2 AdWords and a related query appearing before all organic searches for the search phrase’ home food cooking ‘. It’s easy to decipher with keyword research if it’s worth targeting a keyword. If your site will only appear halfway down Google’s first list despite being in pole position, is there much point? Ahrefs helps to make it a little easier to judge this, and I would add that if a keyword has low complexity, a moderate volume of search and intense competition, it will still be worth it, as individuals usually trust organic searches.


Keyword research is not only about discovering terms that could be searched for by your audience but more about finding keywords of quality that will have a positive influence on your web. If you’re not pulling in more traffic or converting more people with keywords (remember to use long-tail search terms for this), then it may be time for some proper keyword research to be carried out. You could even find out a thing or two about your rivals and even come across some cool ideas for content. Remember, research on keywords is still necessary, but optimizing the on-page content for your selected keywords is also essential.




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