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Why Updating Your Website With Fresh Content Matters

April 28, 2021 - Fifteen

Your website’s most crucial aspect should always be material, but not just any content fresh content. In 2017, the most popular websites were those with new, original content that is updated regularly. Search engine optimization needs you to keep your website’s content up to date (SEO). In other words, if your content isn’t updated regularly, you’re less likely to perform well in search engine results.

The days of simplistic one-page website templates are long gone. Today, companies are turning to colourful, clickable, movable, interactive websites to reach audiences and, at the very least, encourage them to stay a little longer.

However, merely being bright, clickable, and movable is insufficient to draw search engines’ attention. In reality, producing and updating content is the key to attracting more visitors. So, before you go all-in on a website redesign, think about these tips for keeping your content new.

Frequent Indexing = New Fresh Content

This term should not be confused with the notion that adding new content would improve your indexing. That isn’t always the case. The more often you update your website with posts, downloads, and new web sites, the more often a search engine may visit it. You have a greater chance of earning higher rankings based on the content you offer as search engines see your site more frequently.

Web crawlers (also known as robots, bots, or “Googlebots”), which are high-tech programmes that scan the internet for websites, are used by search engines.

The search engine company defines various algorithmic factors that the web crawler uses to “index” a document.

For example, a site’s indexing can be calculated by various factors such as the number of incoming links to the site, the number and type of subject keywords used, and the frequency at which the site is updated. When you change your website, the search engine recognises and adjusts your site’s ranking accordingly. As a result, if you want to boost your website’s ranking, make regular content updates so that a search engine can reassess your place in its database.

Bear in mind that quantity isn’t as important as quality in this situation. Yeah, updating regularly is a good idea, but keep the content expectations high. You will be penalised if you flood your page with low-quality posts that are stuffed with keywords.

Fresh Content

Even among those who understand the content, there is some ambiguity about what fresh content means.

Making minor updates or modifications to existing pages on your website is not creating new material. While some improvements and significant overhauls to existing pages could boost search engine rankings, minor updates do not significantly impact SEO.

Adding new, fresh pages means adding new, fresh content. A blog is one of the most popular types of content. Recent blog posts give a website new pages. Adding these pages to your website will help it rank for more keywords, improving SEO for keywords related to its industry.

Your platform will target a wider variety of keywords with fresh material on brand new website pages. This enables websites to target more long-tail keywords and phrases that are important to their industry. New content pages also generate new internal and external linking opportunities for your website. SEO relies heavily on backlinks.

More traffic comes from better content.

Keeping your website’s content current aids in the creation of trust between you and your customers. Customers are most likely looking to your platform for valuable information on the sector you’re in.

Up-to-date information also aids in the creation of domain authority. In a nutshell, domain authority refers to how authoritative the website is on a specific topic. Wikipedia.org, for example, has one of the highest Domain Authorities because its content is often well-researched, checked by editors, and you aren’t interrupted by unsightly or unrelated advertisements.

When it comes to matching search queries with valuable and appropriate details, Google places a premium on this.

Have you ever been to a website where the copyright is from 2014, and the most recent blog post is from the same year? Is it making you wonder if they’re still in business or if they still offer services in your area? Having out-of-date material on your websites, such as references to your company’s old location or outdated technologies, may give the impression to potential customers that your company isn’t keeping up with the latest trends. When a consumer reads material on your site that makes them say, “Wait, what?” or “Wait, that’s not right,” you’re jeopardising your reputation.

Why is it Important to Update Frequently?

Because of the way search engine bots and spiders “crawl” your web, it’s essential to change your content frequently. Google, for example, has its own automated “bots” that search all of the websites on the internet. They do this to index information about your site and provide searchers with the most relevant results for their query. If a bot visits your site for a week and then returns a month later to find that nothing has changed, it will wait longer, maybe three months, before returning. Bots can also do the opposite and return more often if they notice that you are frequently updating.

As a result, you can train bots to index your site more frequently. This is crucial because if you make a significant change to your site, you’ll want to make sure the bot notices it quickly.

Final Thoughts

As you can see, there are many good reasons to review and update your website content regularly. This helps you by ensuring that your website’s information is reliable and suitable for your actual users and assists with search engine optimization (SEO).

Set a reminder to review and incorporate the material on your website regularly. Use the tips in this article to explain to your web design clients why it’s essential to keep their content updated. What’s the result? Your website will be more popular, and more clients will hire you to manage their website! Contact us to find out more.

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