Will AI writing replace human copywriters?

June 29, 2022 - Fifteen

Have you heard about artificial intelligence programmes and are concerned that they may eventually replace human copywriters? We understand your concern about automated copywriting replacing actual copywriting abilities held by a real person, especially in light of recent breakthroughs in the fields of artificial intelligence. Continue reading to discover more about artificial intelligence (AI) writing and why we believe AI writing will not completely replace human copywriters.

What exactly is an artificial intelligence writing programme?

Writing programmes that employ artificial intelligence and machine learning to generate material are referred to as AI writing programmes. Some professional writers are concerned that the growth of these technologies may cause their jobs to become redundant.

What is the process of artificial intelligence writing?

As soon as you provide your artificial intelligence writing software with the subject and buzzwords for the content you want to be produced, it begins collecting information from millions of internet sites. Once it has mastered grammar and syntax rules, sentence patterns and several other directions, it takes your instructions on word limit, style, format and other factors and automatically generates material for you.

With the use of deep learning, the software replicates the patterns of human brain activities and guarantees that the written piece is delivered in a manner that is consistent with the natural ebb and flow of words.

Will artificial intelligence (AI) replace content writers?

No, artificial intelligence will not be able to replace the majority of creative copywriters. AI may be useful, but it cannot completely replace skilled copywriters since it does not grasp feelings or empathy, which are the two qualities that distinguish effective writing.

AI-powered technologies may generate basic material that does not need the use of original research or specialised knowledge. However, without human participation, it will be unable to develop smart, story-driven material that is consistent with your brand.

4 reasons why artificial intelligence cannot completely replace a human author

Below are 4 reasons why AI, at least in its present form, cannot completely replace a human writer:

1. Artificial intelligence does not understand strategy

AI is incapable of comprehending corporate goals or determining how to attain them. It has no way of knowing where the consumer is in the customer lifecycle or where the material is attempting to lead him or her in the process. For instance, if a company wishes to take a consumer from attention to action, the copywriter should craft the message to accomplish this goal effectively.

2. Artificial intelligence does not verify facts

No amount of artificial intelligence can replace the brainstorming, fact-checking and reading that goes into effective writing. It can only make reference to the studies and articles that have previously been compiled by human authors. AI is well-known for inventing stories. Thus, if you do not have effective content control, you may find yourself in difficulty.

3. Artificial intelligence is devoid of empathy

Despite the fact that artificial intelligence is becoming more intelligent than humans in so many fields, it will never be able to replace some characteristics. For example, artificial intelligence cannot reproduce human-centric characteristics such as compassion, culture and morals.

For example, artificial intelligence cannot reproduce human-centric characteristics such as compassion, culture and morals.  However, while having enormous processing capacity and having read a tenth of the internet, it has no understanding of how to connect to people in different contexts. What is the answer to this problem? Combining humans with artificial intelligence, particularly those who are involved in AI research and development.

4. Communication with the client

Copywriters have one of the most crucial professions in the world: they must speak with customers on a regular basis about their goals and needs in relation to their current projects.

To acquire an understanding of their brand narrative, copywriters often ask a series of interpersonal questions to their clients while working on their projects for them. For example, why they began their company, what they offer, what they aspire to accomplish and who their target market is are all possible points to include. A tool that simply covers the very essentials of copywriting will not cover all of these little nuances, and acquiring this knowledge will take time.

Did you know we offer web copywriting services for businesses (by a real human might we add!)? Get in touch with our team for more information.

Back to Blog

Get In Touch
Footer Call to Action
Sending