No doubt if you haven’t already, you’ll be promising yourself some new year’s resolutions for the upcoming year. But have you taken the time to think that maybe your website needs to be cared for just as you do in order to maintain smooth business flow?
Don’t leave it out, give it the care and attention it deserves. After all this is your creation, and not to mention your livelihood. Think about the ways you’d want to change yourself and apply the same methods and mentality into your website.
If you would like more advice on how to tackle the new year check our previous blog on eCommerce in 2022 – What you need to be doing next year
Set SMART goals and objectives
Time to get SMART
SMART is an acronym which stands for specific, measurable, achievable, relevant and time; it’s used as a method during the process of determining goals and objectives. Considering all the features of the acronym, will ensure that you will create realistic targets.
Whatever targets you have set, they’ll need to be compatible with SMART. Make sure all the points are met, and that it is practical, importantly they need to be achievable if they are to work. SMART keeps your targets consistent and in-line with one another.
Goals and Objectives
Goals being a long term target, and Objectives being the short term target in order to achieve the Goal. To complete a goal, you should meet all the objectives, these are usually fairly small and achievable, but you have to meet them all to finish your goal.
Without having any goals, it’s hard to progress a business and will likely remain in no change at all. However, after you’ve met all your objectives, change in business is positive and you’ll see more profitable results, not to mention keeping you to an up to date business model.
Website and mobile optimisation
It’s never too late to optimize your website, never! Importance of up-to-date websites is making them accessible, interactive, engaging and simple. There are so many more factors, but today we are considering some of the most crucial to buckle down on first.
Without having user friendly websites, don’t expect to have customers hanging around for long. Viewers to your website want a clean and smooth experience, not to be left waiting and confused to navigate your site. Make sure to overhaul and nail down any issues you can find, no matter how small or miniscule they are.
Mobile site optimization is no different yet it is just as important. In today’s world, business is moving more and more online, people now using their mobile devices to make purchases. Its growing faster yet still, and its never been more important to ensure your site looks fresh and adaptive for all types of mobile devices.
Be sure to read our previous blog on Why You Should Design with Responsive Mobile in Mind
Build a social media presence
Building a social media presence does take time, but it does come with many beneficial growths that can appear to your business. However, you can speed up the process if you have the means and will power to do so.
Creating Video content on social media, short and snappy, is a useful tool once understood and mastered. People are drawn to quick insights and videos, the trick is to keep them short but enticing enough to get them invested.
Videos can be about anything, maybe you provide a service and you want to show off the excellent work your team did. Or maybe you have a product that you just love, showing off what you provide in action is always a fantastic way to get people looking for more.
When building your presence on social media, Images is a great way to begin with just simple day-to-day duties being carried out, promotions currently on the fly, and updates or future prospects. Instagram is the place to begin for business social media, quick easy and simple set-up can get you a gathering growing in no time.
It’s all well and good with showing what you provide, but presenting what the customers say is the next level. Did you leave them with a smile on their face? Show people how you did that with case studies and testimonials, bolster your company image and reputation.
You can link this in with your website, SEO is king and what better way to have in and out traffic between two of your platforms. Not to only improve brand awareness, but to keep viewers interacting on your website.
Learn more on how How a social media campaign can impact your website
Keep with the trends
Keeping with the trends is something that you may not be doing, or not thought was possible for your line of work. However there’s always a trend in every industry, it’s just a matter of finding that and how to execute it.
There are many tools online, even Google Trends is a great tool to see what’s booming in your industry. But you also have to do your research, many online marketers and contractors can do this for you. It’s a highly beneficial way to keep you in the loop and above competitors.
The lesson of today is simply to take care of your business and website, just as much as you would yourself. Marketing companies such as us friendly soles here at Fifteen are professionals and long-time-serving experience in providing you with the website you need.