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Case Study


The Client

Established in 2002, Draycir are a leading global technology solutions provider, creating bespoke and specialist software to simplify, automate and improve business processes. Trusted by organisations across 42 countries worldwide, and partnering with leading technology innovators, their practical solutions help businesses work smarter by reducing costs, improving cash flow and streamlining operational efficiency. This includes automated data entry, search, tracking and paperless document systems, accounting and credit control, goods and delivery tracking.

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The Challenge

Draycir’s website is the primary channel for lead generation, but at ten years old, it was outdated, bearing the after-effects from pandemic restrictions, and no longer showcasing their strengths.

The challenge was to reinvigorate Draycir’s international “shop window”, creating an attractive, high-performing website, easily editable and excelling in terms of design, development and Search Engine Optimisation (SEO).

Just as Draycir’s unique portfolio offers unrivalled cost reduction and improved cash flow through paperless document management & credit control software, Fifteen’s challenge was to provide meaningful value for investment and measurable, sustainable increase in leads, business and profit through superlative web design and performance.

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The Solution

After the first meeting Draycir committed to a complete overhaul of their web presence.

Fifteen’s designers performed a 360-degree website modernisation process, rendering Draycir’s tools, systems and integrated solutions attractive, easy to comprehend, benefits-focussed and easy to purchase for prospective global customers.

This was backed up by strong, streamlined and leading-edge back processing systems, ensuring a seamless customer journey. With built-in SEO and responsive analytics (enabling strategic marketing and data driven campaigns), the flexibility for future growth and easy incorporation of new products is assured.

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The Result

Draycir’s new website once again showcases the brand as a global leader for future-forward paperless and integrated solutions. This immediately boosted primary lead generation, with greater engagement, increased transactions, end user and partner sales, leading to an increase in cross-sell and up-sell opportunities. With the web proposition as future-focussed as Draycir’s portfolio, prospective customers can see this synergy in attractively-positioned services reflecting changing patterns in home, office and hybrid working.

Longevity has been built in, with flexibility for growth, SEO optimisation, ERP compatibility, data capture and future strategic targeting.


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