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Case Study

Genie

What we did

The Client

Genie are a leading, global force in the aerial lift industry, dedicated to innovation, quality and trust. Established in 1966 in Seattle, America, Genie quickly became a worldwide brand name and developed a reputation for quality products that meet the demands of worksite challenges. The Philosophy of Genie to improve quality, listen to their customers and provide outstanding support has resulted in innovative product development to include Bi-Energy, Extra Capacity and Hybrid Machines being added to their already extensive product line.

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The Brief

To ensure visual continuity and a consistent brand voice across international markets, we worked closely with the Genie Marketing Team in EMEAR (Europe, Middle East, Africa and Russia) to create various campaigns in multiple languages to further position Genie as the industry standard for quality, reliability and safety for aerial lift equipment in these regions. Our aim was to reflect this in a concise, confident manner that not only grew engagement with the Genie brand, but build trust that customers can be reassured these values are at the forefront of product innovation.

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The Solution

As part of our work for Genie we created a range of adverts across multiple languages that focused on the unique features and characteristics of each machine. To achieve this, we built upon their existing brand style to create a bold and visually distinctive look that framed the machine in the forefront of the design.

We have also produced various marketing collateral across all the regions, including printed newsletters, parts promotions and email communications. As part of their email campaigns, we have streamlined their approach by targeting specific audience sectors and creating more focused messaging to improve click rates and increase overall customer engagement.

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The Result

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