Genie

The Brief

To ensure visual continuity and a consistent brand voice across international markets, we worked closely with the Genie Marketing Team in EMEAR (Europe, Middle East, Africa and Russia) to create various campaigns in multiple languages to further position Genie as the industry standard for quality, reliability and safety for aerial lift equipment in these regions. Our aim was to reflect this in a concise, confident manner that not only grew engagement with the Genie brand, but build trust that customers can be reassured these values are at the forefront of product innovation.

The Solution

As part of our work for Genie we created a range of adverts across multiple languages that focused on the unique features and characteristics of each machine. To achieve this, we built upon their existing brand style to create a bold and visually distinctive look that framed the machine in the forefront of the design.

We have also produced various marketing collateral across all the regions, including printed newsletters, parts promotions and email communications. As part of their email campaigns, we have streamlined their approach by targeting specific audience sectors and creating more focused messaging to improve click rates and increase overall customer engagement.