The Richmond Group of Charities

The Brief

The charity came to us as their current website was reaching end of life, it was outdated, clunky and difficult to navigate and update. After a competitive pitch process, we were selected to partner with The Richmond Group to bring new life to their online presence.

The new website presented a great opportunity to redefine The Richmond Group’s online identity and to create an accessible platform to share the great work done by the group and to ensure that the white papers, research and content is delivered with the user at the forefront of design.

Part of our proposal was to take the website upgrade as an opportunity to enhance the brand itself and to then translate this into other assets for the charity.

After our initial discovery phase getting to the heart of the charity, audiences groups and nuances, we worked at establishing a creative style and expanding the brand online. 

The charity hoped that by reinvigorating the website this would in turn allow the opportunity to expand the branding outside of the website.

The Solution

Taking the idea of highlighting reports (of which the RGC have many) and interacting and scrutinising documents, policy and research, we introduced a new highlight device that enhances the brand and messaging by emphasising key words and phrases. 

In addition, we reworked the colour palette to add more gravitas to the charity’s work and legacy. 

With a renewed tagline, a fresh approach to styling, we also provided new report styling and brand guidelines to ensure a fluid upgrade of the brand across other mediums. 

Utilising advanced content management capabilities in Gutenberg the website offers easy administration for the team at The Richmond Group so that they can update and edit content, add varying types of content and organise them logically for the user as well as build out pages using advanced page building technology. 

Aimed at government, policy makers and healthcare professionals, the website is a key repository for research information and thought leadership in health and social care as well as being a trusted source of reference information and documents that may be called upon in Parliament. As such, we needed to ensure that whitepapers and executive summaries would be easy to find and bookmark. 

X (formerly Twitter) is a core social channel for the charity and it was really important that the website provided a