The client

Velocity Sentinam – Dura Pump’s breakthrough, brought to life by Fifteen

Brand Creation | Strategic Positioning | Visual Identity | Sales Enablement

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The challenge: turn engineering genius into a market-ready brand

Dura Pump had solved a multi-million-pound headache for hospitals, prisons and universities plagued by ragging, fat build-up and emergency tankers. What they lacked was a brand powerful enough to make risk-averse estates teams believe a “zero-blockage” promise. They asked Fifteen to create that brand, and every piece of collateral to sell it.

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Our approach – insight-led, results-obsessed

  1. Immerse in the science. We pulled technical detail from Dura Pump’s engineers and translated it into plain-English benefits: zero downtime, zero blockages, maximum confidence.
  2. Persona precision. Five decision-maker profiles (estates, maintenance, energy, finance, and procurement) shaped tone, objections and proof-points across all outputs.
  3. StoryBrand narrative. Dura Pump plays the guide; the facilities leader is the hero; Velocity Sentinam is the tool that delivers peace of mind.
  4. Archetype fusion. We blended Sovereign authority with Sage insight to signal total control plus technical credibility.

What Fifteen delivered:

Asset: Purpose: Highlights:
Name, Tagline & Straplines Instant promise Velocity Sentinam + “Zero Downtime. Zero Blockages.” cuts straight to the benefit.
Visual Identity Stand-out at first glance Four bold logo routes built round engineering cues and the promise bar.
Brochure Sales conversation starter Tech features translated into ROI and sustainability wins, backed by site photography and icon set.
Sales Script & Objection-buster Equip the team Call openers, value calculator hooks, ROI proof (£16k a week saved) and blocker-handling lines.
Messaging Playbook Consistency for every channel Ready-to-deploy web copy, email nurture sequences and SEO keyword grid.

 

Every element was conceived, written, designed and artworked in-house at Fifteen under Dura Pump’s direction, ensuring zero dilution of technical accuracy or commercial edge.

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Impact so far – proof over promises

  • 100% uptime and zero blockages for three years at HMP Isis.
  • £16,000 per week saved by eliminating tanker hire on an NHS estate – full pay-back in under 12 weeks.
  • Sales confidence skyrocketed – every rep now opens with a script and deck that lands the value story in 90 seconds.

Velocity Sentinam is no longer just a clever pump specification; it’s a category-defining proposition backed by cohesive, hard-working collateral, all crafted by Fifteen to Dura Pump’s exact brief.

Ready to create similar momentum? Let’s talk about turning your engineering innovation into a market-winning brand.

Let’s make your goals a reality. Contact us.