Black Friday & Cyber Monday are the biggest discount and promotional days of the year and they’re just over a week away! This year they are on Friday 25th & Monday 28th November, but some will have the promotions over the full weekend.
If you aren’t aware of these days, Black Friday was originally created in America, and is the day following Thanksgiving. Many schools and work places have the day off work on the Friday, to give them a 4 day weekend, and so shops took this on board and started to make this day the big pre-Christmas shopping day of the year. Cyber Monday started more recently, as it’s the same idea to Black Friday, but focusing on online retailers, rather than in-store.
This ‘holiday’ only really kicked off in the UK in 2014, and since then more and more brands and people have been getting involved. Last year, over 3/4 of shoppers researched products prior to purchase online and almost half of then made their purchases online. So, if you haven’t already, it’s time to get involved and really focus on the digital campaigns.
Here are 10 marketing ideas you can be implementing during this period;
Weekend Free Trial
If you’re a brand that offers a service, rather than a product, consider offering a weekend free trial for customers to use during the days from Black Friday to Cyber Monday. Giving them this opportunity to try out your service, is going to make them more likely to consider purchasing your service fully in the future.
Launch A New Product
Planning on launching a new product in the near future? Black Friday or Cyber Monday are great days to do this. People are more willing to make purchases on these days, and you can feature your introductory offer during this time.
Create A Gift Guide
Most people will be doing their Christmas shopping on these days, so you can give them a helping hand by creating a gift guide. You could feature a mixture of products that are on promotion, and those that aren’t, or you could feature a special promotion just on the products that are featured within the gift guide.
Each hour or so throughout the day, think about releasing different offers and discounts. This way, you’re going to have your potential customers really engaged with your brand, waiting to see what the next deal might be! These deals could be released on your social media, as people will be able to set notifications for each time you tweet or add a status during that day, saving them from staring at their computer all day.
You don’t need to feature all your discounts on your site, you could feature some that are specially for those loyal customers who are signed up to your newsletter. Drop them an email prior to the big day, or on during the discount weekend.
Save The Best Promotions Until Later
A lot of brands will start featuring their offers from first thing in the morning, and by the time lunchtime comes around, everything has sold out! To make your brand stand out, you could save your best promotions until after lunchtime, when most people have had a good rest!
You don’t necessarily have to use discounts and promotions, but instead you could be offering giveaways on your social media. Instead of just making sales, this way you will be able to increase your following and brand awareness. When offering out the giveaways, some of the terms and conditions should be that they have to be a follower, or signed up to your newsletter, or have to retweet or share your post.
Create A Fun Experience
If you’re focusing on having your main discounts in-store, then make your shoppers experience fun! A lot of shops will be an absolute nightmare, and many shoppers idea of hell. What you can be doing to stand out, is by offering out snacks and drinks, organise a DJ in-store, and have fun with it.
Social Sneak Peaks
Get your customers excited in the run-up to Black Friday by creating social sneak peaks. Let them know what discounts they might be expecting, or encourage them to sign up to your newsletter to receive extra discounts.
Gift With Purchase
As mentioned before, customers will be coming in to buy mostly Christmas presents. So, you could be offering out free gift wrapping or a small treat for themselves, to make their lives that little bit easier. You could even have some products already gift wrapped, so they can just pick whether to have one pre-wrapped or not wrapped, at no extra cost!