The Easter weekend is the perfect opportunity to help boost your sales and conversions and with careful planning and preparation, you can truly make the most of your Easter marketing campaigns. One of the best ways to skyrocket your campaigns is to schedule a series of Easter social media posts to further showcase your offering and help you reach a wider audience.
In this blog, we share five easy ways you can boost your Easter social media posts to help you get the most out of your Easter marketing campaigns.
1. Make use of Easter hashtags
One of the best ways to expand your reach on social media is to use Easter hashtags in your posts. Hashtags can be particularly useful on fast-moving platforms, with professional Twitter services helping businesses plan relevant content and conversations around the topics their audiences are engaging with. There are plenty of Easter hashtags floating around and they often have good search visibility because they aren’t too generic. Some hashtags you could include:
- #EasterTreat – this hashtag would work perfectly along with a special Easter offer you’re running.
- #EasterGift – same as above, or if you’re giving your customers a free gift with their order over the Easter weekend.
- #EasterIdeas – this is a great one to use for driving brand awareness and awareness of your products and how they can be used.
- #EasterIsComing – tease your audience with your Easter marketing campaigns with this hashtag a couple of weeks before you launch them.
When social media users are searching for hashtags like the ones above, you know they are actively looking for content and offers around this time, so it’s a great opportunity to maximise your social presence. Different platforms will require different approaches, particularly for B2B audiences, where LinkedIn marketing services can help businesses reach relevant professional audiences with more targeted content. However, it’s very important to not overuse Easter hashtags and also not use them just for the sake of it! Be sure they’re relevant to the content you’re posting.
2. Use creative images and videos in your Easter social media posts
With any social media post, your ultimate aim is to grab your audience’s attention and to do that, you have to be posting creative images and videos to your channels. A social media content creation service can help you consistently produce creative assets that are suited to your brand, audience and chosen platforms. Videos in particular are highly engaging, so if creating a short and snappy Easter-themed video is a possibility, then you should be doing this.
With your social media imagery, be sure to use classic pastel colour schemes throughout your templates, or add a few Easter-related icons to your images such as eggs, chicks, and bunnies. For visually focused platforms, working with an Instagram promotion company can help ensure your imagery and campaign content are designed around the way audiences engage on Instagram, while Snapchat Marketing Services can help you adapt creative campaigns for Snapchat’s highly visual format and audience. While it might not be groundbreaking, it shows your audience you’re staying up-to-date with current trends and adapting to seasonal changes.
3. Boost your most engaging Easter social media post
As mentioned previously, social media can help you reach a wider audience and a good way to do that is to boost your posts, but only your most engaging post! For example, you might schedule a post to announce your Easter sale has launched, or you might share a special discount code with your customers – these are the kinds of posts you want to boost.
It may be a slightly less targeted and detailed way of advertising, but it can still help spread the word and ensure your post is seen. Boosting posts, as opposed to setting up paid social ads, allows you to set a smaller budget to cover the Easter weekend, so there’s no need to break the bank. If TikTok is relevant to your audience, advertising on TikTok can provide another paid social option for reaching users through short-form, highly visual content.
4. Run an Easter weekend giveaway
Running a giveaway over the Easter weekend can bring lots of engagements, new followers and potential new customers. The prize could be anything that you already offer, but promoted with an Eastery feel to it.
A great way of organically getting a giveaway going is by asking people to enter by commenting and tagging a friend on your post. That friend may then tag another friend, and so forth. Consistent organic social media management can help build an engaged audience around this type of content over time, while a professional Facebook marketing service can help you plan campaigns that make effective use of the platform’s audience and advertising options. But make sure you don’t do this in a paid post as you may be penalised. You could then announce your winner on Easter Monday or the following Tuesday.
5. Create an Easter gift guide
If you sell tangible products, creating an Easter gift guide is a great way to showcase your offering along with sharing your own product recommendations. You’ll want to showcase the products that have the most association with Easter.
For example, if you sell clothing, you could promote your pastel-coloured clothing. The same goes if you sell anything along the lines of home decor, accessories and toys. You could also showcase products that can be used in springtime as well. Whatever you choose to include in your gift guide, it’s a good opportunity to help boost sales and traffic to your website.
Need help with your Easter marketing campaigns?
We’ve shared just a few quick and easy ways you can promote your brand and Easter marketing campaigns on social media. Effective social media management can help bring this activity together by planning, scheduling and managing campaigns consistently across your chosen platforms. Ultimately, the earlier you prepare your Easter marketing, the better you can create effective, well-rounded campaigns.
If you need help with your Easter marketing campaigns, including social media, PPC ads, or SEO campaigns, get in touch with us today. As a digital marketing agency in Nottingham, our experts can work with you to create a powerful digital marketing strategy that is sure to bring your business the rewards you’re looking for.