The January blues are over, and now love is in the air. With Valentine’s only 2 weeks away, it’s the time for brands to start pushing their Valentine’s promotions on social media.
Here are just 5 simple ideas your brand can be implementing into your social media strategy in the run-up to Valentine’s day.
Add Passion To Photo’s
Whether you’re selling valentines gifts, or whether you’re simply just acknowledging Valentine’s day, one of the easiest ways of getting your brand in the mood is by adding a bit of passion to your photos. Whether that’s a few rose petals around your products or a full romantic set up. Just remember the pink and red colour schemes!
Heart The Hashtag
There are so many Valentine’s hashtags, just to name a few there’s; #ValentinesDay #BoycottValentinesDay #Valentines #BeMine #ShareTheLove. Including these in your Instagram and Twitter posts will make it easier for those looking for anything Valentines related. You could even create your own if you’re running a campaign, which can help increase engagements and get people talking!
Devote To Discounts
People love spoiling their loved ones during this time, but most still want to find a good deal! Use this opportunity to release some discount codes or offers. There’s also the chance that most your competitors will be doing this, and it’s not a difficult decision for potential customers to decide whether to go for the company with the offers or not.
Seduce With Secrets
Within your social media channels, you could have some fun hidden secrets that lead your followers to a secret game or limited edition product or if they unveil the secret, they could be able to enter a competition.
Let’s Get Personal
A bit of personalisation can go a long way. Within newsletters, you could set the design to personalise images to the names of those who it’s being sent to, or perhaps make a product have personalisation options for a limited time only. Burberry ran a campaign called ‘Burberry Kisses’ where you could send a kiss to a loved one via an app where you kissed the screen to make the kiss yours. This particular campaign wasn’t focused around Valentines Day, but 100% could’ve worked then as well.
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