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6 key digital marketing trends in 2024 you need to be aware of

January 9, 2024

The world of digital marketing is always changing and the tactics that work today won’t necessarily work tomorrow. With new tools, technologies and consumer behaviours emerging everyday, keeping up with the latest trends has never been so important for your business to stay relevant and ahead of the curve. 

We’ve compiled six key trends in digital marketing for 2024 that all digital marketers and businesses need to be aware of. Let’s jump right in.

1. Focus on how your consumers are using your social media channels

It’s no secret social media is one of the best places to market your business, engage with customers and build your brand. But it’s also a great tool for determining how your audience is using your social media channels.

Whilst you want to engage with your customers and keep them up to date on new products or services, you should also see how you can leverage the way your consumers use your social media to your advantage. Platforms like Instagram, TikTok and Facebook are seeing the rise of tactics like video content, influencer marketing and paid social that almost all businesses can utilise. 

When you work on your digital marketing strategy, ensure you’re putting some thought behind how you’ll use your platforms and what you want to get out of them. Think about how it will affect every aspect of running your business, from sales leads, to customer service. This will ensure you’re getting the most out of your social media efforts.

2. Video content is king

Videos are much more engaging than text, and therefore are more likely to be shared. They can be used to answer questions, explain complex topics, show off your product or brand – and help you rank better in search results. With current marketing trends, people prefer to immerse themselves with video content they can see, read and listen to. It’s the best way to catch your audience’s attention.

Some tips on creating high-quality video content to market your business can include deciding on the social platforms you want to use and focus on and create a content schedule. This will allow you to understand the best time to create the content for the highest number of views. You should also monitor your metrics and analyse your views to see where the views are coming from.

3. AI and humans working in harmony

2023 saw the exponential rise in artificial intelligence (AI) tools and whilst these tools can help automate many of the mundane digital marketing processes, many marketers know that even AI has its limitations. AI tools are no longer seen as the all-knowing, all-powerful things everyone once portrayed them to be and as we move into 2024, AI and humans will have to work in harmony for true success.

Anyone venturing into a marketing role will need to learn to adopt AI tools to help them work more efficiently as opposed to allowing it to complete their jobs for them. From content generation, to customer engagement, AI can help power marketing roles, but whatever you choose to use it for, it’s important to cast a human eye over the end results before putting anything live.

4. Continually conducting good-quality SEO

Search engine optimisation (SEO) is the process of optimising your website to ensure it ranks higher in search engines. It’s a long-term investment and you should factor SEO in almost every marketing piece you create online.

It’s important to remember that SEO is a process and you should be constantly monitoring your site for things that could harm its rankings, such as duplicate content or broken links. It’s not a magic bullet and there’s no guarantee that conducting good quality SEO will get you top results on Google overnight, but it’s vital you stay on top of it to ensure it’s relevant to users and make any adjustments to your SEO strategy where necessary.

Some examples include making sure you have strong SEO titles across all of your pages, you’re utilising strong metadata alongside this and you’re targeting the right keywords that are relevant to your business and your brand.

5. Ensuring mobile friendly web design

With every website design, it’s important to ensure your website is built and designed mobile first. A responsive website will automatically reformat itself to function on different screen sizes. The majority of people access most of their content on a mobile device, as opposed to a PC or laptop, so it’s crucial that your site can be accessed from any device. Ensuring your website is mobile friendly will also provide your customer with a seamless user experience which will ultimately benefit your brand reputation.

6. Keeping up to date on the latest marketing trends

One of the biggest digital marketing trends of 2024, is to quite literally keep up to date with the latest marketing trends. As previously mentioned, trends in digital marketing are constantly changing and evolving, so it’s important for marketers to keep up to date with it all to ensure you’re constantly engaging your target audience.

There are simple ways to keep up with trends like signing up to marketing newsletters, attending webinars and reading blogs shared by reputable brands in the digital marketing industry. By doing this, you’ll start to learn what trends are effective enough to utilise and in the long-run, show your brand as a thought leader and that you’re in touch with society.

Need help with your digital marketing strategy?

Creating a digital marketing strategy whilst incorporating the latest trends can be a daunting job. However, our expert digital marketing team can do this for you, from creating a social media strategy to developing your SEO strategy. Take a look at our full range of digital marketing services today and see how we can help grow your business. Be sure to get in touch with us today if you have any questions.




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