Keeping track of performance is essential in any digital marketing strategy. But with so many platforms, channels, and metrics to manage, finding the right marketing reporting tool can feel overwhelming.
Whether you’re monitoring PPC campaigns, analysing SEO performance, or tracking ROI across multiple channels, the right digital marketing reporting tool helps you consolidate insights, save time, and make smarter decisions.
In this blog, we share six of the best marketing reporting tools that are well-suited to UK businesses looking to improve efficiency, visibility, and ROI.
1. Whatagraph
Best for: agencies and in-house teams who want visual, automated reports.
Whatagraph makes it easy to create visually impressive, automated reports by pulling data from over 50 marketing channels, including Google Ads, Meta, HubSpot, and LinkedIn.
It’s ideal for teams that want to impress stakeholders without spending hours building slides or spreadsheets. You can fully customise reports, apply your branding, and schedule them to go out automatically.
Some key features include:
- Drag-and-drop editor
- Pre-built templates for SEO, PPC, and social
- Cross-channel performance views
- AI-generated insights (beta)
If you’re reporting to clients or senior leadership, Whatagraph takes the heavy lifting out of performance.
2. Google Analytics 4 (GA4)
Best for: businesses of all sizes looking for in-depth insights.
Unlike Universal Analytics, GA4 focuses on event-based tracking, giving you much more granular insight into how users interact with your website or app – from page views and clicks to purchases and scroll depth.
It integrates seamlessly with other platforms, like Google Ads, making it a powerful central source of truth for your PPC strategies, SEO, email, social media, and beyond.
Some key features that make it essential include:
- Real-time tracking of cross-device and cross-platform activity
- Custom event tracking for conversions, engagement, and more
- Predictive analytics using machine learning
- Integrates with Google Ads, BigQuery, and third-party tools
GA4 is a must-have for any business that is serious about data-driven growth because it provides deeper insights into the full customer journey across channels.
3. Google Looker Studio
Best for: budget-conscious teams that want full control over how data is presented.
Formerly known as Google Data Studio, Looker Studio is a flexible, powerful, and completely free marketing reporting tool. You can build interactive dashboards from multiple sources, including GA4, Google Ads, Search Console, YouTube, and many third-party platforms via connectors.
While the interface takes a little time to learn, it gives you complete freedom over what you report on and how you show it.
Some key features and benefits include:
- It’s completely free to use
- Live dashboards with real-time data
- Interactive filters for deeper analysis
- Ideal for internal and external reporting
For businesses keeping an eye on marketing costs, Looker Studio offers big potential without the price tag.
4. Supermetrics
Best for: marketing teams that already use Google Sheets, Excel, or Looker Studio.
Supermetrics is the data bridge between your marketing platforms and your reporting tools. It pulls clean, reliable data from over 100 sources, including Facebook Ads, LinkedIn, Shopify, and TikTok, and imports it directly into Sheets, Excel, BigQuery, or Looker Studio.
You can build your own dashboards or reports, and let Supermetrics do the data fetching automatically in the background.
Some standout features include:
- Supports more connectors than most tools
- Ideal for building custom reports
- Saves time on manual data gathering
- Scalable for large accounts and multiple users
If your team is juggling multiple data sources, Supermetrics helps you centralise your insights without switching tools.
5. Funnel
Best for: medium-to-large businesses looking to unify marketing data.
Funnel helps larger marketing teams collect, clean, and organise campaign data before sending it to visualisation tools like Looker Studio, Power BI, or Tableau. It’s ideal for businesses that work across multiple countries, brands, or platforms and need consistency in how they measure success.
You don’t build reports in Funnel, you build data foundations that power your reporting.
Some key features include:
- Supports over 500 integrations
- Automates data transformation and mapping
- Helps unify cross-channel reporting
- Works with your preferred BI tools
If you’ve outgrown spreadsheets and patchy dashboards, Funnel helps you scale your marketing data operations properly.
6. DashThis
Best for: SMEs, freelancers, and solo marketers
DashThis is a simple, user-friendly digital marketing reporting tool that connects to your favourite platforms and helps you create clear, easy-to-understand reports. It’s great for smaller businesses that want a clean overview of marketing performance, without needing a data analyst.
It includes pre-built templates for SEO, email, PPC, and social, so you can get started in minutes.
Key features of this tool include:
- Easy drag-and-drop builder
- Time-saving automation
- Pre-set templates
- Ideal for non-technical users
If you’re looking to streamline reporting without the learning curve, DashThis is a great fit for smaller teams and marketing consultants.
Want someone to manage reporting for you?
Whether you’re a small business just starting out or a large agency managing dozens of clients, having the right marketing reporting tools in place will save time, improve accuracy, and lead to better marketing decisions.
These six platforms all offer something different – from automation and simplicity to scale and customisation. The best digital marketing reporting tool for your business depends on your setup, reporting needs, and team structure.
As your digital marketing partner, we’ll take care of your reporting for you, delivering clear, easy-to-understand performance metrics every month. We don’t just send over dashboards and data; we walk you through the results of your campaigns and strategies, highlight what matters, and explain where your marketing is working hardest – and where there’s room to improve.
If you’re ready to take control of your marketing performance, get in touch with us today and learn how we can help you make data-driven decisions so you can grow your business.
