How can you increase your product or service visibility so that customers find you and not competitors? All you need to invest is time into reading these top tips and implementing your strategy. This process doesn’t need to be costly or require you to be a professional in SEO.
Create a Buyer Persona
Always remember to write for the user, not the search engine. By creating a buyer persona, you can frame your content to them and generate educational and high-quality pieces that resonate with your ideal buyer.
This involves tapping into your buyer personas main issues, and keywords they’d use while searching. This means you can target and optimise more specifically and direct your message to the user.
Regular Blogging
By producing content that matches user queries without selling to them is a great way to increase site traffic. It also allows you to go into more depth, create informative and helpful content and build a credible and authoritative brand identity.
Not only are you producing persona-optimised content surrounding your market niche but it’s a great opportunity to target new keywords. Generating fresh content is also a ranking factor for Google and will build site authority.