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B2B Lead Generation in a Post COVID World

September 16, 2020

Rewind 6 months and a lot of businesspeople thought B2B marketing was turning up for a local networking event and shaking hands with a few people.

Sure enough, networking did work on micro-level and small B2B companies could find enough clients to survive. However, networking alone was never enough to thrive.

B2B companies regularly invest in website design and search engine rankings. Companies that did this before the unforeseen changes COVID-19 are now better placed with a strong online presence. Those companies did well with an increase in online visibility thanks to lockdown.

With little networking taking place, exhibitions cancelled (their online versions a flop too) and more people working from home than ever in the UK, what can B2B companies easily do to generate leads now? The answer starts and ends with digital marketing.

Getting your website design and digital marketing activities executed professionally is a modern necessity. Fifteen can help you up your game and improve your website design. Our amazing designers can also make it stand out in what is an ever increasingly competitive market place online.

We can also help you with your website copy to make sure you show off your USPs and communicate effectively.

Having a well-designed website with inspiring copy is only half of the battle. People still need to find it. You could have the best products in the area but if it is down a country lane, how will people know?

This is where clever search engine optimisation, or SEO, comes in to play. Our specialists will research what your potential clients are searching for and then make the necessary changes to your website to make sure you rank for them. This is so important and can often be the difference between success and failure for a B2B company who need leads.

We at Fifteen invest time and resource in our SEO as we know how vital it is for success.

Other B2B marketing channels include selling and advertising through social media platforms such as Instagram and LinkedIn. We often assist clients who wish to run targeted PPC campaigns. We also run other digital advertising campaigns from traditional Adwords through to engaging Youtube video adverts to capture B2B audiences.

If you have a B2B company and you are looking for specialist B2B web designers or B2B digital marketing support, then contact us today and ask how we can help you. Our digital team is on hand to create a results-driven scheme that will drive leads and increase visibility.




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