Hashtags have become a necessity in social media and digital marketing. You’ll hardly see a tweet or Instagram post without that little # symbol involved. This allows you to get involved in the conversation, or to search topics that you’re interested in, particularly on Twitter or Instagram. However, Facebook has recently joined the bandwagon.
There have been many very successful hashtag driven campaigns, however, there have also been many failures. If you follow this guide in creating your own, you should become a Hashtag Hero, not a zero.
So, Why Use Hashtags?
If you want your brand to get noticed or to be a part of the conversation, you will want to be using hashtags. If used or created correctly, they will direct the audience you want to your brand. It can also be a bit of fun if you make them humorous or quirky. Some brands have gone from barely recognisable, to immensely popular by using them.
Creating Your Hashtag
Keep It Brief
Avoid creating long hashtags, keep it to the point or abbreviate words. People aren’t going to be searching for long phrases, and when a tweet can only be 140 characters, every letter counts! Don’t waste those characters on hashtags that won’t bring in any engagement and are too specific. For example I wouldn’t use #fifteendesigndigitalagency, instead I could use either #fifteendesign or #digitalagency at most!
Spark A Conversation
