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How AI can affect your digital marketing campaigns

January 18, 2023

Artificial intelligence (AI) is transforming digital marketing and becoming more and more crucial to customer experience. Whether you’re a tech-savvy marketer or a marketer looking to get up to speed, AI-driven marketing automation can help you increase customer engagement, personalisation and sales conversion rates. 

In this blog, we’ll look at how AI-powered marketing automation works, how you can leverage AI for your business and the benefits of using AI-driven marketing automation tools and strategies for your business.

How can you start to leverage AI for your business?

The first step is to understand the different types of artificial intelligence and how they can be used in digital marketing. AI can help automate processes, optimise content, measure results and more. It can play a significant role in digital marketing by assisting marketers to improve customer experience. For example, it can engage with customers using chatbots and target customers using data-driven ads.

The areas of digital marketing that can benefit from artificial intelligence are vast. Email marketing, social media, content creation, analytics and optimisation are just some of the specialist areas that can utilise AI. These areas collectively make up a digital marketing strategy and a well-optimised digital marketing strategy helps marketers reach their intended target audience. From here, businesses can identify audience interests and create high-quality content that appeals to them. 

You’ll also need to identify relevant factors for a successful AI-based campaign. You’ll need to consider your target audience, your content and the platform you’ll run your campaign on for example. From here, you can then develop an AI-driven approach to segmenting your customer audience. This involves using data that has previously been collected to customise messaging for your audience segmentation.

What are the benefits of using artificial intelligence in digital marketing?

Using artificial intelligence in digital marketing can be a major game-changer for businesses. Here are a few of the benefits of using AI for digital marketing:

  • Increases customer engagement and loyalty
  • Helps to identify target audiences and creates personalised content
  • Automates tedious tasks
  • Optimises campaigns for better ROI

What are some best practices for using AI in digital marketing campaigns?

Using artificial intelligence in a digital marketing campaign can be a powerful tool to reach and engage customers. Here are some of the best practices for using AI in your marketing campaigns:

  • Get a good understanding of your customer data so you can develop a strategy you can use for effective customer targeting.
  • Utilise AI tools like machine learning, to understand customer behaviour and gain customer insights. This will help you tailor content that better resonates with potential customers.
  • Use artificial intelligence technology to automate processes such as customer segmentation and targeting, personalised offers and email marketing automation. This will help streamline your customer experience and save time and resources on manual tasks.
  • Monitor the performance of your campaigns using analytics tools like Google Analytics and social media analytics dashboards. Be sure to measure the effectiveness of your campaigns and refine strategies as needed to optimise performance over time.

Is AI here to stay?

As digital customer-engagement strategies evolve, so do the tools and technology required to support them. AI-driven customer-engagement automation is a powerful tool that marketing teams can use to personalise customer experiences, boost customer engagement and improve customer satisfaction. It can help marketers deliver the right content at the right time, give customers what they want and increase conversion rates. 

If you would like any advice on implementing artificial intelligence automation tools into your marketing strategy, get in touch with our digital marketing experts who will be more than happy to help and answer questions you may have.




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