Logo Design & Brand Launch
Fifteen were approached by Green’s, a cleaning supply company, to help them undertake the renaming and rebranding of their family run cleaning supply business.
Green’s, formally Green’s of Lincoln, has been established for over 50 years supplying cleaning products to the healthcare and hospitality industry across Lincolnshire and the UK. After operating under the family name of ‘Green’s’ for 50 years, the company wanted to refresh the business name and look to allow them grow from being a local business in Lincoln and Lincolnshire and move on to demonstrate their nationwide offering and global capabilities.
The name chosen to move forward with was Nexon and after working closely with their team to establish exactly what image they wanted to showcase, we developed a new brand identity for the business.
Nexon was chosen to represent a global brand and it was important for our design to reflect this and the key business ethos of quality, trusted products and service.
We’ve created a logo that focuses on supply chain management and distribution using an arrow within the logo to show movement, pace and control. The main company logo is ‘Nexon Group’ and hints to the past brand are kept with the inclusion of the same original green colour.
The brand has been developed further to include an identity for each of the different sectors within the business offering: Healthcare, Hygiene, Industrial and Hospitality.
After finalising the new brand identity, we went on to plan the campaign for the reveal the new name for Green’s. We designed a staggered email campaign for the unveiling of the new name and also a piece of interactive direct mail to show the change.
The direct mail piece that we used was a dissolver. This was a great way to simply show what was changing in the businesses. It works by showing the original Green’s logo and when the tab is pulled, it is replaced by the new Nexon logo. There is also an opportunity to directly address the audience and deliver more information about the new direction of the company.