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Raising the Roof for Elsie’s Attic

July 8, 2016 - Fifteen

We are very proud to tell you about the launch of our latest website for Nottingham based clothing company Elsie’s Attic.

About Elsie’s Attic

Elsie’s Attic is a clothing company, which specialises in selling a range of women’s clothes and accessories including vintage dresses and high fashion statement necklaces (many of which the girls at Fifteen are eyeing up for future purchases). Elsie’s approached us a few months into launching their previous website, with concerns that it wasn’t fulfilling their needs, or their customers.

The company aspire to be the next ASOS, and already have celebrities such as Lorraine Kelly, Stacey Solomon and Jodie Marsh wearing their items, they have a great social following which includes over 445,000 facebook likes!

The task

Elsie’s approached us with concerns about their existing website, after reviewing the website, we made a list of recommendations and helped them understand what the problems were with the existing website, and what we could do to help.

We understood that Elsie’s aspire to become the next ASOS, and it was important that their website reflected this, so we needed to create something that was functional, easy to update (for them), easy for the users to purchase products on all devices and give the company that modern, cutting edge fashion and professional appearance to show the direction in which they are heading.

The website

In the initial stages, we suggested that Elsie’s Attic had a mini rebrand, to focus toward a text based logo which is classic and modern in line with brands such as Next, ASOS, Dorothy Perkins, BooHoo and other well known clothing companies. This was taken on board, and the new Elsie’s logo was created which will allow the company to position themselves with these big players moving forwards.

The website is fully responsive, and developed by our award winning development team. As an ecommerce website, with multiple products and a number of size variations it was important that this is easy to update, maintain and use by both admin and customer. The site uses WooCommerce, which Elsie’s used previously and were comfortable with, meaning that they can slip back into their operations with ease.

One of the key elements of the website, is within the backend, and allowing the team at Elsie’s Attic the ability to print a picking list which is branded and contains the relevant returns information for ease for their packing team, as well as a CSV export for the team to upload multiple orders to print off postage labels.

The website’s design uses the modern full-screen and full-width elements to showcase their imagery in key areas – such as the main slider image on the homepage of the website which focuses on a key product, as well promoting key products as part of a look which a user might have seen on their favourite celebrity.

The site aims itself towards a wide age range of users from 18 right through to those in their late 30’s and those who are fashion conscious individuals wanting to stay on top of the latest trends.

Since the site launched on the 29th of June, it’s seen over 100 orders placed within the first weekend, and a visitor count of X!

What they had to say

We struggled to find a digital agency that met both our needs and requirements for our site. Having our trust and confidence broken by another agency, it was up to Fifteen to change our perspective and exceed our expectations…and that’s exactly what they did. Creating us our dream site and holding our hand every step of the way. After working with the team for a only a few months we have already built up a long-standing relationship with all the team and couldn’t praise them enough. We have found the team very professional, more than helpful, very knowledgeable and have given us great advice all while being fab to work with.  Would definitely recommend the team and agency to others.

Amanda, Owner, Elsie’s Attic

Who worked on the project?

Chanelle, Account Manager
Chanelle worked really closely with the team at Elsie’s to understand their requirements and give them the best advice possible within the initial stages of the project. As an avid ASOS shopper, she understands the user journey from the customer side, and worked alongside the development team at Fifteen to ensure that this was carried out. Chanelle was the main point of contact for the team at Elsie’s through the development of their website, and will continue to be now their website is live.
Sophie, Digital Producer
Sophie’s previous knowledge and experience with ecommerce websites allowed her to offer her expertise and previous experiences to work alongside the team at Elsie’s and Fifteen to create a website that fulfils the needs and objectives of the company, and provided training to ensure that the team can move the website forward.
Joshua Smith - Production Co-OrdinatorJosh, Production Co-Ordinator
Josh assisted the team at Fifteen in populating the website with all it’s products, and ensuring that the site was tested across multiple browsers and devices before it launched, letting our development team know of any amendments, and ensuring that those amendments were carried through.
Lucy, Designer
Lucy’s design style fitted this website perfectly, she like Chanelle is an avid ASOS shopper, and understood the requirements perfectly. After seeing the Elsie’s original logo, she suggested the rebrand and gave the alternative idea which Elsie’s loved. Taking inspiration from the big brands that Elsie’s aims to be, she has managed to create a visual style for the website which fits their needs and displays the website in a clean and easy to understand way for the customers.
Mikey, Developer
Mikey worked on the key front-end elements of the website, developing Lucy’s design into the website before handing it over to our back-end developer Alex and production team for population.
Alex, Back-end Developer
Alex’s experience with WooCommerce allowed him to develop and implement the key ecommerce elements into the website such as the Processing Orders and CSV exports, as well as all the relevant web testing and amends.
India, Marketing Assistant
India’s expertise in onsite optimisation allowed her to optimise the key pages of the website for Google, to help improve and increase Elsie’s current keyword rankings, she also ensure that the website was set-up on Google Analytics and redirected correctly so that the previous URL structure’s are redirected to the correct places on the new website.

Why not take a look at the website, and let us know what you think?

Visit The New Elsie’s Attic Website


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