We are proud to launch our latest e-commerce website for Parkers Packaging this week.
After tendering for the project at the start of the year we were successful in winning the e-commerce website and got to work straight away. Parker’s extensive product base includes over 70 items so the website demanded an easy to use interface that customers and Parkers could easily navigate.
Our strategy was to divide the categories in 4 different areas of packaging: Deli, Ice Cream, Drinks and Catering. This simple to use navigation was a much less convoluted way than Parkers previously. We also included some big sliding banners across the top of the homepage to highlight some featured products.
We have also included an enclosed checkout. This feature is great practice within an e-commerce website as it allows the user no distractions when making their way throughout the checkout process. The design gives the user peace of mind though, as it follows the same style as the site but cuts out the non-essential items from this stage of the site.
Parkers have already commented on how much easier their new system is to use and are getting through lots of brand new orders on the website already.
If you’d like to get in touch with us to discuss a new e-commerce website you’d like to embark on email us on [email protected] or call 0115 932 5151