WordPress is by far one the most popular content management systems (CMS) out there. In fact, over 40% of websites on the Internet use WordPress. The majority of websites we’ve built for clients are integrated with WordPress. However, many people ask themselves; should I use WordPress for my business website? If you’ve asked yourself that question before, keep reading because we might be able to help you answer that question.
What is WordPress?
First of all, let’s look at what WordPress is. For those who don’t already know, it’s one of the most popular CMS and website creation tools out there. It’s a highly scalable, open-source CMS, meaning anyone can use and modify the software for free. The best thing about WordPress is you don’t have to know anything about coding or programming to use it, hence why it’s a popular CMS to use for most businesses.
Is WordPress easy to use?
We think WordPress is very easy to use. As mentioned, you don’t need to be a professional web developer to use it. It has a relatively straightforward dashboard where you can customise and install plug-ins for your website. For this reason, WordPress is favoured by many businesses, because depending on the technical requirements of your website, building it can be as simple as you want with WordPress.
Is WordPress business worth it?
To help answer this question, we’ve outlined some of the top reasons why many businesses think WordPress is worth it.
It’s free to use
We’ve previously talked about the costs of a website and the fact that there is so much to consider when building an online presence for your business. Hosting, domain names, digital marketing and web support are all ongoing costs for any website. But using WordPress can alleviate some of those costs because it’s free to use. WordPress allows you to build bespoke websites, all with the same core management system, at no cost. This saving can then be used on other elements of your marketing strategy for example.
You can customise your website as you see fit
There are many templates and plug-ins available on WordPress, which means you can normally get the look and functionality you need at the click of a button. The beauty of WordPress is that you are not limited by the choice of templates and plug-ins. If you find a plug-in that would be perfect with a few tweaks, or you want a completely bespoke theme building, you can do that. WordPress provides the framework to create literally anything you want. You can build in a number of features including parallax animation, responsive web design, and custom menus for example.
Google favours WordPress
The simple framework that WordPress provides, is a framework highly favoured by Google. It allows the site to be crawled by Google’s bots with ease, and adding regular content to your website is something Google also likes to see. You can read more about the importance of content and why Google likes it here. All of this has a positive effect on your SEO efforts also, and will improve the rankings of your keywords.
It’s mobile friendly
Google also favours websites with mobile compatibility and this comes as standard with WordPress. Many of the themes available provide two versions – one for desktop and one for mobile. Again, this is down to WordPress’ brilliant framework. It allows you to build truly responsive designs and tick off another item on the list of Google’s requirements for success.
WordPress offers complete security
A lot of companies have sensitive information they have to deal with, whether it be payment details, personal details, or anything else that is extremely sensitive information. WordPress offers complete security for all websites on the platform. Being so well known, WordPress can be a regular target for hackers, so they have created a secure platform that businesses can trust.
It can be used for content marketing
Arguably one of the best things about WordPress is its content management system. The CMS is so easy to use, it allows you to easily add pages and copy, blog posts, images, videos, and much more. You can even program your site so that all of your content is presented consistently throughout your site and play around with the layout on each page to create some truly engaging content.
It’s always improving
The team at WordPress are constantly working on improvements to the CMS. If you find something that you don’t quite like about the CMS, it’s more than likely there’ll be an update that improves it in a couple of months.
So, should I use WordPress?
We’ve already mentioned that we integrate WordPress for the majority of our clients’ websites and just like many other businesses, we think it is easy-to-use, secure, highly customisable, and adds a level of compatibility that can’t be found on other platforms.
So, if you’d like to start using a WordPress business website, be sure to contact us today and we can chat to you about our range of template sites we build as well as our bespoke web design services.